Dave Albers is National Sales Manager for Graham Professional Beauty, maker of Spa Essentials. He has been in the spa/salon industry for 28 years. His previous assignments in the industry included distributor, salon consultant, sales manager, and operations manager. Dave has been with Graham Professional the last 13 years and is an active member with the PBA (Professional Beauty-Spa Association) and the NABBA (National Association of Barber Boards of America).

Gus Anibarro is the Education Director for the Laser Institute of America located in Orlando Florida. He received his B.S. Degree in Mechanical Engineering from the University of Central Florida in 1997 and a B.A. Degree in Psychology from Rollins College in 1983. He has worked for the Laser Institute of America since October 1999. Mr. Anibarro has presented at a number of prestigious conferences. In addition to presenting, he teaches the Laser Institute of America’s Laser Safety Officer Course and has provided laser safety training to numerous industrial manufacturing companies. Gus is a member of The Accredited Standards Committee Z136 and the Standards Subcommittee 3 for Safe Use of Lasers in Health Care and Technical Subcommittee 4 Control Measures and Training.

Katie Armitage has served Associated Bodywork & Massage Professionals (ABMP) since 1993. She is ABMP's Executive Director and Vice President of Operations. She also serves as President of their sister association, Associated Skin Care Professionals (ASCP). Katie spearheaded the launch of ASCP in January of 2007. She currently coordinates all day-to-day operations and leads professional liability insurance and skin care activities for those organizations. For both roles, Katie was named 2007 Day Spa Person of the Year by the Day Spa Association. Katie is a fourth-generation native of Colorado and enjoys boating, camping, gardening and reading. She enjoys most sports as a spectator, especially as an avid Broncos fan. She lives in Golden with her husband, Tim. They have two grown children.

Lisa Marie Arnold is a graduate of Penn State University whose career path has led to her current position as a Salon Marketing and Management Consultant. Lisa works with salons and day spas across the U.S. to implement programs and systems that produce solid business results. Client profiles indicate that sales have increased as much as 40-50 percent in as a result of her guidance. Lisa   says, "The motivation and enthusiasm of the owner who wants to change their profitability and become systemized is what makes me love my job and enables me to fulfill dreams!"

Eco-consciousness is integral to the culture that surrounds Gina Austin, founder and creator of Stript Cosmetics. Gina was born and raised in Asheville, North Carolina, located in the heart of the Blue Ridge Mountains. Early on, she learned to appreciate the pristine natural beauty around her. Years later when she moved to Los Angeles where Stript was conceived and developed, she brought this innate respect for the environment with her.

Gina worked for over 15 years to become a beauty industry expert, and she has observed an ever-increasing trend toward consumer awareness. With that in mind, it’s only natural that sustainability is a factor in every Stript formula, component, unit carton and piece of collateral —right down to the last detail.

Crystal Baldwin is a graduate of the Baltimore School of Massage. She holds certifications through the Pacific Institute of Aromatherapy, The Concentric Healing Institute, Aromatic Medicine Level I and Clinical Aromatherapy Level II with Dr. Raphael D’Angelo, M.D. She has studied with the renowned Dr. Daniel Penoel in France, attending a Masters Aromatherapy course which also included the teachings of Dr. Kurt Schnaublet, Ph.D. and Robbie Zeck, ND.

Bruce's first undertaking in the massage education field is a technique called Deep Tissue Healing "The Art of Stone Massage". Bruce's stone workshops are approved by both, NCBTMB, Florida State and C.M.T of British Columbia. This unique program and bodywork philosophy is changing the way therapists and the industry looks at massage with hot and cold stones. In addition Bruce has launched a class called AIS: The Spa Method approved by Aaron Mattes founder of Active Isolated Stretching.

Florence Barrett-Hill is an internationally acclaimed dermal science educator, practitioner, researcher, and author with a vast experience covering all aspects of professional aesthetic therapy and paramedical skin care.

She holds over a dozen diplomas and international qualifications covering every aspect of modern skin treatment therapy, and is well respected by her industry peers for her 30+ years of knowledge she loves to share.

Florence has spent the last 30 years educating herself in all aspects of professional skin care, passing on her knowledge through acclaimed training courses and publications.

Florence has written hundreds of technical papers and manuals covering many aspects of paramedical skin treatment, and has published a number of industry related documents in both print and web media. She is the author of Advanced Skin Analysis and Cosmetic Chemistry. 

Florence is a sought after presenter of technical matters pertaining to skin treatment therapy, and travels internationally sharing her knowledge with individuals and groups who believe the future of professional skin care lies with a scientific foundation.

Many leading icons in professional skin care recognize Florence as one of the few people uniquely capable to take professional skin treatment therapy and non-invasive aesthetic medicine in to the realms of scientific skin care, and her expertise is sought by organizations internationally.

Suzi has been a licensed esthetician for over six years and has been involved in many areas of the skincare industry.  She has worked in both dermatology and plastic surgery offices in La Jolla, California as well as a luxury resort hotel in Palm Desert.  Suzi worked at Universal Companies Corporate office, where she was involved in sales and training. While living in Virginia, Suzi assisted with opening a medical spa. She recently taught esthetics at a beauty school in San Diego.  Currently, Suzi runs her own skincare company and is still active in training on skin care products and equipment in San Diego schools and colleges.

Author, esthetician, and Reiki master teacher, Linda Bertaut specializes in bringing inner beauty to the surface. Her lifetime passion for performing make-overs led her to the beauty industry in 1986 where she began her career as an Image Consultant and make-up artist. Healing herself from depression inspired her to shift her beauty make-overs to wellness and “energy” make-overs in 2001. Using Reiki, gemstones, aromatherapy, and herbs, Linda transitioned a revitalizing hands-on healing art into an incredible must-have service. Her training and mentoring has helped many beauty professionals to add wellness therapies to their menu of services, making this an accepted addition to the traditional esthetic practices. Linda wrote the chapter for the Milady Advanced Esthetics Textbook on Reiki and “Alternative Therapies”. She is currently working on her next innovation; how to have a Chakralicious Lifestyle and Chakra Personality Types to know why people do what they do.

Deanna Biddle is the Sales Manager for TIR Massage Stone, one of the largest suppliers of natural stone products in the world. She is a graduate of The University of Texas and joined the company in 2007, bringing over 20 years of experience in the hospitality industry. She works closely with wholesale distributors worldwide to ensure and maintain the highest quality and customer service standards.

Patti Biro has over twenty years experience in the design, implementation and evaluation of professional education, staff development and innovative client education in the spa, medical spa and health care industries. With a diverse professional background in corporate education programs, wellness, bridal and publishing for both the consumer and the professional, Patti is able to translate training from the consumer’s desire to the owner’s bottom line.

For over ten years, Patti was the co-founder and editor of the largest wedding and quinceanera magazine in South Texas, with a signature annual bridal/quinceannera show created for the Omni Hotels-Corpus Christi. In the wellness, dental, and staff development arenas, Patti has won several awards for innovative client education and training programs. She is the founder of “Elder-ssage™: a massage therapy program targeting the growing older adult market from the 50+ aging baby boomer to adults residing in long term care.

Credentials: B.S. Communications/Education, MEd. Education, Approved Provider of Continuing Professional Education: National Certification Board for Therapeutic Massage and Body Work, Registered Nursing, Social Work, Counseling, Dental, Athletic Training

In keeping with her commitment to all things natural and her high standards for ethics in manufacturing, labeling and marketing of natural and organic products, Brenda was invited to serve as a founding steering committee member, advising The Natural Product Association in developing the first-ever US standard for natural personal care products.

Felicia Brown, is the owner of Spalutions!, which provides continuing education, business consulting and marketing coaching for massage, spa and wellness professionals. She is a sought-after public speaker with appearances at many national and international spa and massage conferences. Felicia has been featured or quoted in numerous trade publications including DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She is also a licensed massage therapist, Certified Guerrilla Marketing Coach and NCBTMB Approved Provider.

Felicia is passionate about inspiring others in and out of the spa industry. Her personal philosophy of engaging in “cooperative competition” and sharing her knowledge with others has been a cornerstone of her career since becoming a massage therapist in 1994. Felicia continues to apply this way of thinking in her coaching, consulting and teaching.

Bonnie has 30 years of experience in private industry along with public industry management and training. She is sought after as a speaker at trade shows and other industry conferences. She has published numerous articles in industry trade magazines.

As a spa consultant since 1992, Bonnie’s goal is to include new and modern modalities as well as organic and green spa living to help spas grow.

She is an active member of the Organic Trade Association and ISPA, has been a Board Director of Cosmetology Chicago since 2002, and is a National Esthetic Liaison and Advisor for the American Association for Esthetics Education.

Among her other accomplishments, Bonnie was selected by Spa Magazine and ISPA as the Spa Manager of the Year in 2000.

Alfredo Carvajal joined Universal Companies in June 2008. He brought 19 years of experience in hotel and spa operations, management, service development, and strategic planning to the organization. As a Executive Vice President, Alfredo oversees Universal's Sales and Operations departments, and is responsible for developing the domestic and international resort and day spa market segments.

Alfredo previously held management and executive positions with Royal Caribbean Cruise Lines, The Walt Disney Company, Ritz Carlton Hotels and Canyon Ranch Health Resorts. He also serves on several executive and advisory boards like the University of California Irvine’s Spa Management Program and Big Brothers Big Sisters of America, to name a few.

Alfredo was the recipient of Disney’s “Partners in Excellence” Award in 2001; a lifetime recognition for performance and management excellence. Alfredo holds a bachelor's degree in Business Administration and several professional certifications.

Dan joined SpaBooker’s parent company, SpaFinder in August 2004, bringing with him a wide range of experience in the hospitality industry. Previously, Dan worked for Hyatt Hotels Corporation organizing sales and marketing efforts for new and existing hotels across the globe. In June of 2007, Dan joined SpaBooker, SpaFinder’s revolutionary spa and salon management solution and leads the Implementation, Account Management and Customer Service Team of the industry’s leading online management solution.

Dr. Loretta Ciraldo is the creator of Dr. Loretta medical-grade skincare. She is a practicing dermatologist in Miami Beach, a voluntary professor of dermatology at the University of Miami, and former Chief Resident of Dermatology at the Albert Einstein College of Medicine. Dr. Loretta serves as the consulting physician and medical corresponds for Today in South Florida and has made numerous guest appearances on Good Morning America, Rachel Ray, Today, O-Oprah Magazine, Shape, New Beauty, and Seventeen Magazines. She created the Dr. Loretta skincare line for her patients to enhance dermatology treatments at home with fast results. Dr. Loretta products are medical grade and formulated so patients see a difference within 7 days. Her mission is to offer dermatology results with no appointment necessary.

Cici Coffee is the Founder and Chief Executive Officer for Natural Body. In addition to her executive leadership responsibilities, Coffee is primarily responsible for overseeing site selection, design and construction for all Natural Body locations. Prior to founding Natural Body, Coffee was a broker in the natural foods and cosmetics industry where her role focused on health and beauty aids. In this capacity, she was responsible for developing in-store promotions for multiple retailers and large chain grocers and was charged with the Southeastern territory development.

Since founding Natural Body in 1989, Coffee’s responsibilities have ranged from esthetician to individual location manager to chief financial officer, to product development and implementation. She directs the company’s environmental construction and facilities management initiatives and was responsible for overseeing the platinum LEED certification award for the Brookhaven location in 2008. With more than 21 years of experience with Natural Body, she has performed virtually every aspect of management within the company, including finance, marketing, operations, human resources and overall organizational development.

Additionally, Coffee is on the board of directors of the Green Spa Network, a non-profit international trade association dedicated to bringing sustainability to the spa industry.

Jesse represents ASCP at skin care trade shows all over the country each year, and has also visited hundreds of skin care schools nationwide. Through these activities, she gathers information, input, and feedback from skin care professionals, instructors and students all over the country.

After graduating from Towson University, Chris joined Under Armour on their Brand Team where he was responsible for placing product in the various media and print ads that were geared towards their core consumers. He was lucky enough to be involved in projects such as The Senior Bowl, Under Armour All-American High School Games, and the NFL Combine.

In April of 2009, Chris began working with TheraPearl and is currently a Regional Brand Manager. His responsibilities include facilitating new distributor launches, attending trade shows, delivering product training, and managing key accounts. He is excited about building the brand and sharing Therpearl’s great story!

She is an authentic “Florida Cracker Girl” having been born in Ft. Myers and residing all her life in the Tampa Bay area. As an educator of more than 17 years for various manufacturers she brings a special passion for teaching to the learning arena. Marisa continues to be active working and attending trade show throughout the U.S. and Canada.

Her excitement in the pursuit of excellence emulates in her classroom. In the past she has served as a mentor in facilitating numerous National training events for other companies. She has also assisted the technical staff at the VICA Skills-USA National and Regional Competitions in 2003 & 2004. She has presented new techniques and products at the Cosmetology Educators of America Conference in 2002, 2003 & 2004.

Marisa holds a professional teaching certificate in Hillsborough County and taught nails and skin care for 7 years in a public adult vocational program in Tampa. She was a salon owner/operator for 8 years and holds a certified tanning bed operators certificate. Since attending cosmetology school in 1976 she has accumulated a wealth of knowledge that has been utilized as a source of information for various articles for industry magazines.

Her willingness to share and patience creates a learning environment that is invaluable.

An esthetics instructor, Judy Culp (CIDESCO, NCEA Certified, CPCP) has lectured at local, state, and national events and has contributed to numerous trade publications over the past three decades. She was the Subject Matter Expert for Tips & Tricks for Permanent Cosmetics and the Contributing Editor for Milady’s Standard Esthetics: Advanced. Her school (North West Institute of Esthetics) offers 600 and 1200 hour esthetics programs as well as continuing education.

Originally from South Africa, Morag Currin is a highly sought-after Esthetics educator with over 16 years of spa industry experience and more than 7 years in training and training management. Growing up with a hearing disability, Morag is especially suited to developing forms of treatment for disadvantaged individuals. Recognizing the lack of specialized skin care available for people undergoing cancer therapies, she has pioneered an Oncology Esthetics Certification for licensed estheticians, and has written a text book on the subject.

Her students learn to incorporate massage techniques specifically for people undergoing cancer therapies, screen for skin cancerous lesions, and to bring cancer survivors’ skins back into balance. While working tirelessly to set industry standards and protocols, she has also developed TecNiche Therapies – a skin care line for health challenged skin. Not one to allow her disability to slow her down, Morag has travelled around the globe with her training and expertise, helping to raise the bar in the spa industry, and opening the door to all peoples, regardless of skin type or health condition. In her personal life, Morag adores her cats and horses and being outside in nature whenever possible. In addition to her continued studies and development in esthetics, she has learned to sing, ballroom dance, ride horses, and is not nearly ready to stop any time soon.

Michelle is a CIDESCO diplomat and a licensed esthetician with over 20 years experience in the industry. She has been a host, speaker, and educator at esthetics conferences around the world. An international consultant for a world-wide cosmetic company, she is also a contributing author to industry trade magazines and co-author of the Salon Fundamentals Esthetics textbook. She owns two esthetics schools in New York, and is on the New York State Appearance Enhancement Advisory Committee.

Sherry Davis has been a licensed Cosmetologist and Instructor in California and Texas. Her cosmetology career began in 1984 and she became an instructor in 1997. She has taught esthetics in both private post-secondary and public community colleges for the past 11 years. She holds a M.Ed. degree in Educational Leadership and is currently working on her Ed.D.

Padaric Deighan is a health care attorney, consultant, and speaker. He is the former CEO of one of the largest dermatology and plastic surgery networks with offices operating in several states. Mr. Deighan has consulted with several of the largest pharmaceutical companies and is the former legal counsel to the company introducing the first laser in the United States for laser hair removal. Mr. Deighan is an advisor to the California, Texas, and New Jersey Boards of Medicine and has been an advisor to the Texas Board of Cosmetology.

Donna Dodier is a licensed esthetician both in New England and Florida. She is an educator, writer, trainer, and lecturer traveling to conferences and events to discuss such subjects as LED Photorejuvenation, Infrared Body Treatments, Anti-Aging Protocols, Alternative/Holistic medicine for both humans and animals. Donna can frequently be found discussing anti-aging, health and wellness on Health Talk Radio and her articles are in various skin care publications.

Dr. Natalia Doran is the founder and president of the International Skin Beauty Academy in Illinois. She has 25 years of experience as a dermatologist in Europe and as an educator and esthetician in the United States. Dr. Doran is a public speaker and published author. She is also actively involved with several non-profit organizations.

Danielle Dorn is the National Sales Manager for Sybaritic’s spa equipment division with a specific focus in the NE portion of the U.S. She comes to Sybaritic with a Bachelor’s Degree in Biology from the University of Wisconsin Eau-Claire and although her original career path was in the Dental industry she stumbled across the Spa industry and developed a great love for it right away!

Danielle loves to travel both for fun and business and says the greatest joy of her job is watching and assisting a client go from just having the idea of opening a spa to watching that idea develop into fruition and that client transform into a successful entrepreneur. Danielle has 5 years experience in the industry and hopes her passion and knowledge for Sybaritic products and services ensure 100% success for all of her clients.

Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, an expert for Health Journal TV, Life and Leisure TV, and contributor to NBC South Florida Today and the founder of Durocher Enterprises. Bryan was named in 2008 one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher Enterprises provides coaching, consulting, global industry trends, marketing solutions for med spas, spa and industry professionals internationally.

Durocher Enterprises has been published in many articles and has provided business education internationally including Spa Asia, A4M Australia, Europe Dubai, TSA, International Beauty Show NY, Organization Mondiale Moscow, Allured’s Face & Body, America’s Spa Expo, ISSE, the Premiere Beauty Show in Orlando, and the International Esthetics, Cosmetics, and Spa Conference.

Timothy Falla is the Chief Scientific Officer at Helix BioMedix, a dermatology focused biotechnology company. The technology developed at Helix BioMedix (including SmartPeptides^TM) has been incorporated into a wide range of dermatological products and supports Rx drug candidates for acne, rosacea, atopic dermatitis, and fungal infections.

Previously Dr. Falla was principal scientist at IntraBiotics Pharmaceuticals, Inc., and held research associate positions at the University of British Columbia and the University of Leeds. Dr. Falla received his Bachelor of Science in Applied Biology from the University of Wales, and his Ph.D. from Oxford University and The University of Wales.

Maryellen consistently scores top marks on post-session evaluations by offering solid content peppered with a repertoire of personal stories, group exercises, music, giveaways and a big, gray box of props and toys.

I've found people remember more when they’re engaged and entertained,” she says. It’s a scheme that’s played to applause throughout the U.S. and has translated very well internationally — including such places as Russia, Estonia, Norway, Sweden, Germany, Belgium and the United Kingdom.

Maryellen brings to UpSell Training more than 25 years in the hospitality industry, including 18 years as a general manager at Four Star/Four Diamond properties, such as Bel Age in Los Angeles and The Dunhill in Charlotte. She also managed properties in Aspen, Colorado; Maui, Hawaii; San Luis Obispo, California; and Traverse City, Michigan.

Before forming UpSell Training, Maryellen was one of the original trainers for Signature Worldwide and served the company for more than 10 years. Her business cards carried a number of titles, including vice president and international trainer.

She holds a Master’s Degree in Hospitality Management and is both a Certified Hospitality Administrator and Certified Hospitality Educator.

Emily Fritchey is a clinical aesthetician and natural health practitioner whose cutting edge approach for treating aging and problem skin ( without the traditional use of chemicals, drugs or invasive procedures) has made her not only a respected trendsetter by her peers in the aesthetics industry, but an award winning product formulator and educator on evidence based botanical skin care treatments. Preceding her 20 years in professional skin care was her own painful struggle with problem skin issues of her own that no conventional medicine could resolve. This led to her extensive studies in clinical skin care, herbology, iridology, enzyme therapy and energy healing that ultimately led to the development of her own results-oriented natural skin care line. A long time student of natural health and alternative medicine, she received her Certified Natural Health Professional Certification from the Trinity College of Natural Health in Indiana in 1998. Her training also includes Iridology, Clinical Nutrition, Enzyme Therapy and Energy Healing. Sunshine Botanicals recently garnered the "Beauty With a Conscience" award from Natural Solutions Magazine for both 2008 and 2009.

James Fulton, M.D. and Ph.D. is a leading researcher, cosmetic surgeon, and dermatologist. His professional commitment to the research and treatment of skin care problems stemmed from a personal impetus, having suffered with acne through most of his childhood and early adult life.

Dr. Fulton graduated from Tulane University School of Medicine in 1965. In early 1972, he earned a Ph.D. in Biochemistry from the University of Miami. He is currently a fellow of the American Academy of Cosmetic Surgery and the American Academy of Dermatology. He is board certified. Dr. Fulton has developed skincare products for some of the leading pharmaceutical companies in the world, including Ortho Pharmaceuticals that currently dispenses Retin A® which he co-developed in 1969 with his mentor, Dr. Albert Kligman, at the University of Pennsylvania. Dr. Fulton also developed the patented gel delivery system that stabilized benzoyl peroxide. This is currently marketed by Stiefel Pharmaceuticals as PanOxyl.® Dr. Fulton’s years of experience have culminated into the Vivant skincare line of therapeutic products. In addition to product development, Dr. Fulton sees his patients at Flores Dermatology and is a member of the voluntary faculty at the University of Miami.

A licensed Aesthetician, she comes to SpaRitual with over 7 years in the professional beauty industry. Kristi has worked as an educator in the San Francisco Bay area, Houston, Chicago and Los Angeles. She has developed educational tools targeted for the professional beauty retail industry and has worked closely with skincare industry leaders such as Dermalogica, Murad and DDF coordinating educational events.

Kristi lives the SpaRitual lifestyle in Los Angeles with her husband and young son; balancing the use of organic, natural, and holistic practices in her everyday life.

Rick is Board Certified as a Professional Ergonomist and is a Licensed Massage Practitioner in Washington State. He has a Bachelor’s degree in Biology from Columbia University and a Master’s degree in Human Factors and Ergonomics from the University of Southern California. He received his massage training at Alexandar’s School of Natural Therapeutics in Tacoma, Washington.

Rick currently works for the Washington State Department of Labor and Industries where he is the Senior Ergonomist with their Division of Occupational Safety and Health. Along with Lauriann Greene, he co-authored the second edition of Save Your Hands: Injury Prevention and Ergonomics for Manual Therapists. 

In her role as Spa Treatment Director, Shawn Granito oversees the massage and skin care departments as well as the SpaClub’s retail boutique. She and her management team oversee and train a combined staff of more than 150 estheticians, massage therapists and retail employees. Granito also oversees the training of employees for Canyon Ranch SpaClub locations on Queen Mary 2, Oceania Cruises and Regent Seven Seas ocean liners. She is involved with developing the overall guest experience at the SpaClub including the creation of the spa treatments and services.

Granito has been with the award-winning Canyon Ranch SpaClub in Las Vegas since its’ opening in 1999. She has served as the Spa Treatment Director since 2007. Prior to joining Canyon Ranch, Granito worked as a massage therapist at the MGM Grand Spa in Las Vegas. She began her career in the spa industry in Honolulu where she was first licensed and self-employed as a massage therapist.

Lauriann Greene, CEAS, is co-author of Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists, 2^nd Edition, the leading self-care guide for massage therapists and other hands-on treatment professionals.  A former Licensed Massage Therapist and current Certified Ergonomics Assessment Specialist, Lauriann has been a prominent writer, speaker and researcher on injury prevention for manual therapists since 1995. Lauriann studied at Brown and Harvard Universities before graduating with honors from Seattle Massage School in 1993.

Lauriann’s extensive research on occupational injury led her to develop the Save Your Hands!® Injury Prevention Workshops for massage therapists, which she taught to students and professionals across North America. In 1995, she wrote the 1^st Edition of Save Your Hands!, the first comprehensive book on injury prevention ever published for manual therapists. Save Your Hands! has since sold over 100,000 copies and is purchased by massage schools and spas throughout the U.S., Canada and worldwide.

Lauriann has written numerous articles for publications including Massage Therapy Journal, Massage Magazine (for which she also wrote a self-care column), Massage & Bodywork, and Positive Health Magazine, and speaks regularly at conferences like the AMTA National Conference, World Massage Conference and IECSC. In 2005, she joined forces with ergonomist and massage therapist Richard W. Goggins and Associated Massage & Bodywork Professionals on a survey that produced the first reliable statistics on the prevalence of injury among American massage therapists and bodyworkers. In addition to their collaboration on the Save Your Hands! 2^nd Edition book, Lauriann and Richard offer a full range of injury prevention and ergonomics consulting, education and training services to spas, clinics, and other businesses that employ manual therapists, to support their risk management efforts.

Tara Donna Grodjesk, president and owner of Tara Spa Therapy, Inc., has devoted her 27 years of experience in wellness to refining bodywork techniques, creating innovative body treatments and offering a careful selection of high quality natural products for health and the spa market today. Since 1989, Tara has been designing programs for world-class hotels, resorts and day spas as well as providing high-quality, detailed training for their therapists.

Ms. Grodjesk has a B.A. in Psychology with Honors from the University of Michigan. She is a Certified Massage Therapist and Holistic Health Educator. Tara has extensive background in Aromatherapy and studied with internationally acclaimed Master Aromatherapists. She studied Ayurvedic Medicine for 3 years at the College of Natural Medicine in Santa Fe, New Mexico, and is certified as an Ayurvedic Practitioner. Tara taught and practiced bodywork for 10 years in California, New Mexico, New York and New Jersey. For 6 years, Tara was Director of Bodywise, The Center for Relaxation and Rejuvenation in New York City and in New Jersey.

Tara is committed to continuing education. Tara participated on the International Spa Professionals Association (ISPA) conference committee recommending educational topics and assisting in the selection of speakers. She served on the ISPA Education Committee to help standardize professional skills and ensure quality standards of service. From 2005-2008, Tara served on the board of the California Association of Ayurvedic Medicine (CAAM), a state wide organization dedicated to supporting Ayurvedic students and professionals and to educating the general public on Ayurvedic Medicine. Tara has lectured extensively and has written for both the beauty and spa industries. She was consulting editor for The Body Shop’s spa book published in 2003 and composed the forward for Ayurvedic Spa published in 2007.

Janice is a frequent guest speaker at industry conferences addressing current spa, health care, and sustainable business topics. She is a contributor to UK based Spa Business Magazine and an advisor and instructor for the Spa and Hospitality Management Certificate Program at the University of California, Irvine.

Christine Heathman CME, LMT is a licensed MASTER ESTHETICIAN, esthetic pioneer and nominated Legend in American Aesthetics who has practiced clinical skin care for over 25 years. Synonymous with Age Management, Christine is a powerful speaker, world-wide lecturer, educator, author of several skin manuals, has written hundreds of skin science editorials, recently selected to the editorial board of a leading skin journal and is an innovator in the research and development of unconventional and progressive skin care & protocols used in the most prestigious skin care & medical clinics all over the world. A leader in her industry, Christine steps out of the box to challenge the traditional by developing methods for skin care success that gets results to build a successful esthetic business. Owner and CEO of GlyMed Plus, a professional only skin care line, Christine has appeared several times on the popular health care program, The Doctors, to share her skill and expertise in Medical Skin Care. Christine is a powerful speaker on the world-wide lecture circuit, host of the “What Gets Under Your Skin?” globally syndicated talk radio show and appeared on The Balancing ACT on the Lifetime Channel. Recognized as a Major Influence in the field of Aesthetics by the American Aesthetician Education Association, Christine has remained steadfast loyal to the professional, applying her extensive knowledge and experience to facilitate American Esthetics and remains a commanding and authoritative influence in the skin care industry today.

Beth Hickey, a 26-year veteran and licensed cosmetologist, is currently a beauty industry advisor and product development consultant to manufacturers and distributors, both nationally and internationally. As the editor of "500 Beauty Solutions” and “1001 Beauty Solutions,” she has been on TV programs that include The Oprah Winfrey Show, Joan Rivers’ Can We Talk and Our Home. Beth also authored “New Business – How to Get it How to Keep it.”

Beth Hickey is also co-owner of Spa Specialties Representatives.  Her responsibilities include product development, and sales. She currently serves as a Board of Director for the National Cosmetology Association. She was awarded the prestigious Lifetime Achievement Award from The City of Hope and is a member of Society of Cosmetic Chemists. She is an energetic educator and popular speaker.

Vicky began her spa career after almost a decade as a case manager in social services. She is a licensed massage therapist and worked in several boutique spas before joining the staff of Ritz Carlton Hotel and Spas in 1998.

While with Ritz Carlton, she worked as a dept. trainer, spa mgr., spa therapies mgr., and corporate trainer. As corporate trainer, she assisted in the pre-opening training of therapists at 12 Ritz Carlton spas, and her training services were also utilized in pre-existing Ritz Carlton spas.

In late 2005, she left Ritz Carlton to begin her own business, Spa Success, LLC and now offers her training and consulting experience and knowledge to various spas and individuals around the US. She works in conjunction with Spa Bodywork, offering training to instructors of massage therapy schools, who have chosen to include spa education and modalities into their curriculum. She is also an authorized traininer for Spa Revolutions. Vicky not only has extensive spa therapies background, but also a passionate spirit for training and education.

Mary Mills Kennedy has been an educator for nearly 25 years. She graduated from Louisiana State University, majoring in secondary education, with a minor in biology. She also maintains certification from the University of California in Irvine in Spa and Hospitality Management.

In January of 1999, she joined the team at SkinCeuticals as Director of Training Development. She has been a guest lecturer at more than 100 conferences, trade shows, and medical events

Ms. Kennedy serves on the local and national chapters of the American Society for Training Development (ASTD) and is a member of CEW (Cosmetic Executive Women), and NCEA (National Coalition of Estheticians, Manufacturers/Distributors & Associations). She also serves on the Editorial Board for the PCI Journal.

Tayler Kent has over thirteen years experience in the spa industry as a Massage Therapist, Spa Owner, Director, and Educator. He understands what it takes from all perspectives to create a successful experience for spa-goers. Utilizing his degrees in Psychology, Human Development, and graduate work in Behavior Analysis, he uses the power of hospitality to create thriving spas. Tayler’s expertise in Loyalty Programs and Marketing is key to creating valuable promotional and revenue generating programs.

Considering human values more important than corporate, Jeannette and Randy Kravitz left their high-level positions to pursue a passion for giving back and helping the world. Following 10 years of youth advocacy, Jeannette started ECOChallenge2020.org to invest in the health of our nation's children. Then in 2008, they opened PeaceSpa, a boutique spa in Chicago, attracting thousands of clients, 5-Star Yelp reviews and unique positing in their competitive local market, to support this Charity. In 2010, they launched their own line of PEACE Spa Products at wholesale to spas & salons nationally. Their innovative and proven acquisition and marketing programs build clientele who live healthy sustainable lifestyles.

Kathy has been with Universal Companies for over eleven years and serves as Trainer and Knowledge Center Coordinator. A Master Esthetician, she is extremely knowledgeable and shares her expertise with both Universal's employees and customers.

Richard Linder is the CEO of PCA SKIN^®. Prior to joining the company, he held executive positions at Greenwich Street Partners, the St. Louis Economic Development Council and KPMG in Zurich, Switzerland.

Mr. Linder’s long-standing interest in the healthcare field dates back to his studies at Harvard Business School, where he earned his MBA. While there, he was awarded a grant from Harvard University to study the purchasing behaviors and preferences of the aging baby boomers. This study focused specifically on brand recognition of companies that solve health-related issues. He led a second Harvard research study involving a review of the biotech industry’s economic impact on countries actively courting the industry through immigration, tax incentives and grants to internationally-known scientists.

Mr. Linder also serves on the Board of Directors of the National Holistic Institute.

Leslie Lyon is President of Spas2b Inc., a full service International Spa Development company, specializing in Consultation, Education and Training. Leslie began her career in the Health and Beauty Industry over 25 years ago and today enjoys her profession as a Spa Business Consultant, Educator, Speaker, Published Columnist; Freelance Writer; and Contributor to numerous Committees and Associations, including:  Board Advisor to the International Pedicure Association; Education Committee Member for the Leading Spas of Canada; Esthetic Committee Member for the National Association of Career Colleges; and Contributor to the City and Guilds 2009/2010 Esthetic Logbooks.  Leslie speaks at Spa Events throughout North America, such as: ISPA; Day Spa Association; Leading Spas of Canada; International Esthetics, Cosmetics and Spa Convention; Society of Cosmetic Chemists; Association of Massage Therapists, to name just a few. Leslie’s articles have been published in DAYSPA Magazine; Skin Inc; Spa Canada; SpaTrade; SpaExec; 4Hoteliers, and many more. Spas2b Spa Management Certificate Courses have become the #1 Premium choice for Spas worldwide, offering 4 and 5-Day Seminars, in both Classroom and the popular Online Distance Learning formats. 

Michael McGillicuddy is nationally certified in Therapeutic Massage and Bodywork and licensed as a massage therapist in the State of Florida. Michael is the President of USA Pro-Sports, a continuing education company that conducts workshops throughout the world.  He is an international educator, having conducted sports massage and pain management massage training seminars throughout the United States, Europe and Australia.

 

Michael is a past State President of the Florida State Massage Therapy Association and is the founding member of the FSMTA Spa Committee.

Christina Morrin is primarily responsible for account management and cultivates strong relationships through regular interaction with accounts. Christina has 18 years experience in sales and managing client relationships with strong communication skills.

Christina is passionate about empowering others so a career in account management with Whiter Image is in line with her goals, both personal and professional. Her enthusiasm, creative inspiration, and attention to detail provide consistent support to Whiter Image accounts, facilitating a successful increase in profits with the Whiter Image line of products.

Lauren is a skin care expert and co-founder of basq skin care, a luxury line of skin care for expecting and new mothers. Lauren has worked in the Beauty industry for over 10 years. Her most recent position before founding basq was as a global skin care manager at Unilever where she worked on some of the world’s best known brands and newest product innovations. Lauren has expertise in ingredient technology, anti aging advances and essential oil efficacy. Lauren holds an undergraduate degree from the University of Pennsylvania and an MBA from Columbia Graduate School of Business. She lives in New Jersey with her husband and two young children.

From an early age, Kathryn Petty, Founder of White Lion Tea knew she was meant to be an entrepreneur. “I was always the kid who set up the lemon aide stand at the end of the block”.

In college, she parleyed a nursing scholarship into a dual degree that also earned her a bachelor’s degree in business, her first love. Starting with State Farm Insurance Company at the age of 17, she eventually started her own agency. Over the course of 15 years she developed a multimillion-dollar business and sold the agency in 1994. 

Her passion for life and natural entrepreneurial talent led her to a second career in the “lifestyle” industry, namely tea. Kathryn founded Sir Aubrey’s Tea Company in 1998, but it wasn’t until 2000 that the dominant White Lion brand emerged. “Having traveled the world extensively and lived in London, I could see that a simple pleasure like quality tea was underappreciated and underdeveloped in the US. I believed that the time had come for Americans to explore and expect fine teas as part of their daily lives.” 

White Lion Teas are served in some of the world’s finest resorts and spas and have earned a customer base that is the envy of the industry. White Lion has recently aligned with Universal Companies to provide distribution to spas and salons across the United States and abroad.

Kaela Petty has worked at White Lion Tea, her family's business, since the age of 7.  She is currently a student at Duke University and prepared the White Lion Tea webinars as part of a summer “internship” program.  She is certified at Level 1 by the Specialty Tea Institute. 

Marie Piantino, a European trained Medical Aesthetician, has over 20 years of experience to share. Ms. Piantino is president and co-owner of MS Skintechnical, based in Phoenix, AZ. Prior to starting her own company in 2000, she was a vice president in sales and education with another skin care company. Her vast knowledge and expertise have allowed her to be published in Healthy Aging magazine and serve on its advisory board. She also lectures at some of the world’s most sought-after events.

Marie believes that with the vast changes that have taken place in the skin care industry, it is not enough merely to know how to do microdermabrasion or peels and facials. The advanced aesthetician needs to understand the different types of procedures being performed today, as well as the correct pre- and post- protocols to finalize the program. Whether she is educating the physician or the recently graduated aesthetician, Ms. Piantino is recognized as an outstanding educator.

Shel, who grew up in a household where eco-consciousness was a way of life also studied art, fashion and photography and dreamed of a way to marry the elements of art and environmental awareness together.  Shel studied History of Art and Photography at the University of Michigan and was the Creative Director and Co-Founder of the fashion house LOBA.  She designed ready-to-wear pieces that were sold in national boutiques and department stores, including Henri Bendel and Fred Segal.  She also worked on special marketing projects at Motown Records.  After marrying in 2001, Shel decided to merge her love of beauty and fashion by joining her husband's family business - ORLY International.

Shel immersed herself in her family's company and spent time learning about its history and exploring new business possibilities.  "As I was researching the professional beauty care market, I realized that there was an opportunity to create an environmentally friendly and luxurious professional spa lifestyle brand.  Because my passion for what I call "eco-luxury", and because I literally had three decades of beauty product development experience at my fingertips, I started SpaRitual."

Launching in early 2005, the Spa lifestyle brand targets today's holistic beauty devotees with beautiful, fashionable and eco-friendly hand, body, foot and nail care products. SpaRitual - one letter away from "spiritual" - combines luxury with a spirit-conscious philosophy.  What ultimately solidified Shel’s mission was motherhood.  “Becoming a mother awakened me in many ways.  Seeing the world through the eyes of my children filled me with the desire to take an active role in improving our environmental situation." 

Ada Polla is the co-creator of the Swiss antioxidant skin care line Alchimie Forever. She launched this high end line of 17 products in the US in 2004 and has expanded her company’s global visibility and distribution during the past 6 years. Her strategic focus and implementation have yielded double-digit annual revenue growth for the company. She has secured partnerships with exclusive spas, specialty boutiques, and cosmetic dermatologists (US, Switzerland, France), as well as with Sephora (Singapore) and QVC.

Ms. Polla has professional consulting experience (DiamondCluster International) and product management expertise in the medical device industry (Candela Corporation). Her community involvement ranges from entrepreneurial ventures (she is on the board of DC Coalition for Capital and involved in NFTE) to artistic interests (through a partnership with CityArts). Furthermore, Ms. Polla serves as a committee member of the International Spa Association, contributes to numerous magazines, and frequents leading universities and industry conferences as a guest speaker. Ms. Polla was featured on the recent cover of Business Week Small Biz and was a nominee for the Emerging Entrepreneur of the Year award for Entrepreneur Magazine. Ms. Polla is also the founder of the Network of Entrepreneurial Women (www.new-women.org), an association for women entrepreneurs in the Mid-Atlantic region.

Ms. Polla graduated in the top 5% of her MBA class at Georgetown University in 2004. She majored in art history and political science at Harvard University and graduated Magna Cum Laude with a Bachelor of Arts degree in 1999

Mr. Preston is a well-known business consultant and frequent lecturer in the day and medical spa industry. He has been featured on CNN and Fine Living channels. Preston’s business articles regularly appear in Spa Management Journal, MedicalSpa Magazine, Dermascope, American Spa and others. Preston also contributes as an editorial advisor to several respected spa trade publications. Among his credential and accomplishments are past-president and current Education Ambassador of Aesthetics International Association (AIA), former committee chairman for The Day Spa Association (DSA), the Day Spa Association’s “Spa Person of the Year” in January 2006 and distinction as Favorite Spa Consultant in American Spa magazine’s 2006 readers’ poll. Preston leads a very popular career-mentoring program for professional estheticians seeking advancement in personal income and business skills. He has maintained a California Esthetician’s license since 1982 and is licensed in the state of New Mexico.

Mr. Puopolo brings over 25 years of sales, consulting, management and training experience to the Creative Technologies team. As a Client Manager for Pamco Enterprises, he provided consulting for such companies as AT&T, 3M, Minolta, Wilson Sporting Goods, Bush Furniture and Audio Technica. In addition to consulting for Fortune 500 organizations, Mr. Puopolo has also turned around numerous small businesses through his ability to lead, instruct and motivate. Mr. Puopolo is also an accomplished public speaker and has served on the advisory board for a technical training institute.

Rhana gained her experience in the spa industry as the director and co-owner of GAIA Spa, which she opened in 1997 as an oasis for skin and body care. As a student of the early innovators in natural health disciplines, Bernard Jensen and Hanna Kroeger, Rhana has been a passionate holistic and organic lifestyle advocate for twenty years. She saw the opening of GAIA as an opportunity to bring holistic and healthy living to a wider community.

GAIA grew rapidly to an annual revenue of $1.8 million dollars and, a decade later, continues to lead the industry in introducing new and innovative business practices. Recently, the Green Spa Network accepted GAIA as a seed member leading the incorporation of environmentally sustainable practices in day-to-day spa operations.

Throughout her tenure at GAIA, Rhana has learned from many challenges that face the spa industry, including rapid expansion, unprofitable and complex service operations, employee attrition, retail management and overhead. Much of the wisdom and expertise Rhana has gained in successfully "growing" GAIA has been encapsulated into Amethyst Systems.

Rhana holds a B.S. in Business Management from Kaplan University as well as certifications in the holistic, esthetic and wellness arts from the Pacific College of Oriental Medicine, UCLA and UCSD.

 Steve Reeves is the General Manager for White Egret Ear Candles and oversees all production, sales, customer service, shipping and training.  He received his Bachelor’s Degree in Sales with a minor in German.  He has been with White Egret since March of 2003.  He spends most of his time now training practitioners how to perform ear candling and make a healthy income doing so.   He also corrects all certification courses and ensures that only the highest quality candles in the world leave in every shipment!

Kate Riley has been active in skin care since 1972. Certified as a Medi-Esthetic Specialist, Kate is an expert with Advanced Clinical Esthetics procedures and serves as Director of Esthetics Education with Medical-Esthetics, Int’l. She also served for ten years as Co-owner and Director of the Esthetics Institute in Concord, NH.

Tracey joined SpaBooker in 2009 and brings over 14 years of sales, marketing and business development leadership with a focus on developing early stage technology companies whose solutions automate what was once paper. Instrumental in building OpenTable, Inc, an online restaurant reservation software, she brings the knowledge of hospitality and the interest in wellness to continual development of SpaBooker’s strategic partnerships and market growth.

Over the past ten years, Dori has contributed to the success of spa companies worldwide.  Her work encompasses consulting, coaching and educating spa entrepreneurs, executives and leaders globally. Major brands such as Pevonia Botanica, Sandals Resorts and more have benefited from her expertise. 

Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits!   She delivers clear, concise blueprints with easy to implement methods addressing challenges and insuring success. 

Prior to her current venture, Dori held key leadership positions in the hospitality industry for 18 years, her last role as VP of Sales for Wyndham Resorts.

She is the recipient of the American Spa Preferred Educator award and is a sought after speaker within the spa and wellness industry. Dori is a published author, her articles and insights are often featured in national and international trade publications.

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Greg Stickley has over 20 years of experience in the aesthetic industry as a Business Marketing Expert. He has been travelling the country teaching his methodology for creating successful aesthetic practices. Greg’s Skin Health For Life™ philosophy has been adopted by many practices, transforming them into skin health centers. His proven strategies are reshaping the industry’s business practices and helping improve the quality of customer care.

"The spa industry is nothing short of remarkable, providing over 110 million spa services annually. People are being touched in deep ways and the possibilities of how we can influence culture are profound. Green Spa Network is a place where likeminded people who have come to the spa business with a sincere intent to make the world a better place are gathering to usher in a new era. I am excited by the amazing opportunity we have to help to bring about a more earth-friendly spa industry."

A graduate of Radford University with a B.S. degree in Media Studies/Advertising, Cresta joined Universal Companies in 2003 and currently serves as Brands Coordinator. She returned to school to earn her esthetician's license and is currently licensed as a Master Esthetician in Virginia. She works closely with Universal's skin care lines, tests potential products, and assists sales reps and estheticians in answering customer questions. Cresta is certified in eyelash extensions, the Jessner chemical peel, and the TCA peel. She also assists with educational offerings at trade shows and demonstrates the proper usage of products on many of Universal's mini training videos.

Elisabeth Thorn is the Sales & Marketing Manager of the Therabath Division at WR Medical Electronics.  She has been with WR for close to 6 years, and has a background in catalog marketing management.  She graduated from the University of Wisconsin – River Falls with a degree in Marketing Communication and minor in Professional Writing.

Lisa Travis is the president/founder of SpaMedix, a consulting firm that focuses on bridging the gap between the medical, spa and wellness industries.

In 2001, after years of working with day spas and resorts, Lisa began setting up medical spas in dermatology and plastic surgery offices nationwide. Today she is a respected author, speaker and consultant who works with many different physician specialties, hospitals, day spas and resorts.

Since 1967, Ms. Tsoklis worked in the fields of Electrolysis and Aesthetics in Europe, Canada and the United States. She also owned her own institute for 12 years, and taught aesthetics for 5 years.

Ms. Tsoklis acquired a vast range of experience through working with Electrolysis and Aesthetic Schools, Spas, Salons and Clinics. She held the title of “Director of Education” for several cosmetic companies located both in Europe and North America.

Her background includes extensive work with research laboratories for development of new equipment and products; has published articles for several association magazines, and has also participated in several International Industry conferences.

Currently her time is divided between the research of new products; providing educational material and training seminars for government approved aesthetic and electrology schools in Canada, and for all the Silhouet-Tone training staff and offices throughout the world.

Ivana Veljkovic, Ph.D., works closely with PCA SKIN’s Chief Scientific Officer Dr. Jennifer Linder in product development and clinical trials.

Dr. Veljkovic received her doctorate in organic chemistry from Freie Universität Berlin in Berlin, Germany. She earned her master’s of science degree in chemistry from the University of Belgrade in Yugoslavia.

Dr. Veljkovic has previously worked as a research scientist specializing in the synthesis and purification of organic compounds before joining a health care company in Canada that represented PCA SKIN. In her role, she worked directly with physicians, nurses and aestheticians, educating them on skin physiology, ingredients and proper treatments for specific skin conditions.

Her role within PCA SKIN allows her to fully use the experience she has gained from working directly with PCA SKIN’s professional and daily care products and her expertise in organic chemistry to keep PCA SKIN at the forefront of skin health.

Susanne S. Warfield, President/CEO of Paramedical Consultants, Inc. and the PCI Publishing division publishes the PCI Journal™ a medical weekly update.  She is the leading expert on  business, legal and liability issues that affect physician and esthetician relationships and has authored over 400 articles and  15 books for the consumer, medical and skin care sectors.

Warfield is a 29-year Licensed Esthetician and is NCEA Certified. Her career started as an Esthetics Instructor at Sheridan College in Oakville, Ontario, Canada, where she taught the 2nd year of a two-year degree Esthetics Program. When she moved to the United States, her advanced training was put into use and she spent almost 14 years working with a dermatologist in New York city. She began her consulting and publishing company in 1991 and expanded to become an association management firm in 2000.

Ms. Warfield authored “Emergency Medical Care for the Salon & Spa", "Guide to Building a Medical Esthetic Practice,” “The Esthetician's Guide to Working with Physicians,” “OSHA Manual on Bloodborne Pathogens” and co-authored “Legal & Liability Issues Of A Medical Spa,” “Laser Safety for the Salon, Spa & Small Medical Clinic,”  &“Physician's Guide to In-office Dispensing.”

Chapter contributions include: “The Standard Textbook for Professional Estheticians–Revised Edition,”(Milady) “Salon Fundamentals Esthetics,”(Pivot Point) “The Practical Application of Estheticians in the Plastic and Reconstructive Surgeon's Office” (W.B. Saunders) and “Estheticians in Dermatology,” (Dermatologic Therapy) and "Understanding Cosmetic Procedures: Surgical and Non-Surgical" (Thomson - Delmar Learning.) "The Importance of the Esthetician in a Cosmetic Practice" (Elsevier).

PCI manages two associations and Ms. Warfield serves as the Executive Director of the National Coalition of Estheticians, Manufacturers/Distributors & Associations (www.NCEA.tv) and the Society of Dermatology SkinCare Specialists (http://www.sdss.tv/).

Warfield has served on the boards of the American Association of Cosmetology Schools (AACS) and the National Interstate Council of State Boards (NIC) - Esthetic Committee as well as the American Academy of Dermatology's (AAD) Allied Health Committee.

Beautiful Forever was formed from CEO, Cheryl Whitman’s observation that more and more physicians and entrepreneurs wished to open Medical Spas. An internationally known beauty expert, Cheryl realized the best way to help them would be to create a team of expert consultants that specialize in all areas of the business. Cheryl Whitman is an internationally recognized pioneer in medical spa, wellness, and anti-aging business consultancy. Her renowned record of successfully helping physicians launch medical spas, age management and wellness centers, and cosmetic medical practices and her innovative thinking and expertise, has made Cheryl a coveted household name in the industry.

Cheryl's aesthetic, product development and medical spa background spans over two decades of Medical Spa consulting, training, marketing specialty, sales expert and account management

Cheryl has represented the spa industry on QVC, and other national television and news programs. Cheryl has also joined forces with theDERM.org to help continue education.

Cheryl has consulted for the Hoffman-LaRoche Pharmaceuticals. Cheryl is also a certified Allergan “Botox® Cosmetic” consultant for medical practices and medical spas and is well known throughout the industry having authored numerous articles for major trade and consumer publications, including Skin Inc., Dermascope, Day Spa Magazine, Medical Spas, Anti-Aging & Cosmetic Surgery, Spa Management, Plastic Surgery Products, , Medesthetics and American Spa Magazines. Cheryl has a monthly column in Plastic Surgery News, and she is a contributing editor and an editorial advisor for Aesthetic Trends and Technologies. 

Skip Williams, the author of “The Reluctant Spa Director and the Mission Dream”, and the recipient of the Spa Person of the Year award for 2006, is a recognized speaker and author in the spa arena, with over twelve (12) years of experience in the Management, Financial Development & Operational fields, mostly in the Spa and Hospitality Industry as Spa Director, Controller and Business project Consultant.  He brings his previous years of analytical business experience in a broad variety of manufacturing, retail and service businesses to studying Resort Spas, Day Spas, Medical Spas, Wellness Centers, and Salons: their profitability, how they operate, and what makes them successful.

Mr. Williams has been involved in the development of well over 200 Spas throughout the US, Canada, and the Caribbean working with owners, planners, operators and potential owners. His approach is to study, analyze, educate, implement and cultivate both small and large-scale projects.

Well known for his a unique Computerized Business Model called "Build-A-Spa" that allows financial analyses and feasibility studies, he has taken Spa business modeling to new heights with “Financial Blueprint™ Feasibility Consulting."

Mr. Williams’ experience as a Spa Director and his direct involvement in various capacities in the opening of several Day and Resort Spas results in a combination of expertise and experience beneficial to any organization. In addition he is very active in the continuous education efforts and research in the industry. He presently sits on the advisory board, for the Day Spa Association where he contributes time to our industry through published studies and education.

Terri Wojak is the Esthetics Director for True Skin Care Center and the Education Director of True University. As a licensed esthetician with over thirteen years of experience in the esthetics industry, her areas of expertise cover everything from education, sales and medical esthetics to management and ownership.  Drawing from her experiences in the esthetics industry over the years and her vast knowledge of skin care services, she worked with facial plastic surgeon Steven H. Dayan, MD to create a training program for estheticians looking to work in a medical office. The program provides estheticians with methods of performing the most effective treatments for their clients and how to do so in a medical setting. Participants are taught how to work alongside a physician properly in order to provide their clients with the utmost level of care.

Terri has trained hundreds of both professional and beginning estheticians from around the country and along with Dr. Dayan has a bi-monthly column published in Skin Inc. Magazine. She is an invited lecturer at skin care seminars, trade shows and medical esthetic conferences nationwide and is a frequent speaker at esthetic schools throughout the Chicagoland area.

Terri is also involved in research studies and consulting work and is constantly training to keep up-to-date on the most cutting edge treatments and products in skin care.

About True University

True University is an advanced esthetic education center that is committed to providing estheticians with the knowledge needed to succeed in the medical industry. True University strives for students to not only receive the best in education, but to leave our program as true professionals in their field.

The True University programs offer three and five day courses, as well as a Masters Esthetics program in partnership with Pivot Point International Academies. Here, graduates of Pivot Point wanting to work in the medical field can take an additional 100 hours of training at True University following their undergraduate education.

Anji Wood has been in the beauty industry for over 30 years, and has been an educator and trainer for Control Corrective Skincare® for the past 14 years. For the past 9 years she’s been an educator and trainer for Universal Companies in the areas of skincare services, products, and equipment.

Anji is a licensed esthetician, massage therapist, and a manicurist/pedicurist who has worked as an instructor for 4 beauty colleges and helped develop an acrylic nail product. She has also been a nationwide educator and trainer for the F.I.R.E. nail company. In addition, Anji has worked as a reconnective healer for the past 12 years, bringing healing arts to women and men as she helps empower their spirits, minds, and bodies through massage and esthetics.

Born and raised in the Barossa Valley, the heart of South Australia’s old-growth vineyard region, Mark has long understood the importance of sustainable agriculture and that has strengthened the Wuttke Group’s commitment to plant-based medicines, plant-based skin care, and the emerging category of Organic Luxury. The Wuttke Group counts among its resources top academics and wellness marketing specialists as well as noted biochemists, scientists, naturopaths, and homeopaths.

Active in the international luxury spa market, Mark is a founding editorial advisory board member of Organic Spa Magazine, founding board member of the Global Spa Summit, board member of the Green Spa Network, and works closely with the International Spa Association, LOHAS, and Natural Beauty Summit [Europe & America]. Mark is a regular speaker at Cornell University’s School of Hotel Administration and the University of California, Irvine. He has worked with spas ranging from Arizona to the Middle East, and the Pacific Rim, including Australasia.

Global in outlook, Mark’s experience includes 14 years as President/CEO in the USA and Australia within the wellness industry and over 20 years strategic and tactical management experience in operations, marketing, and sales. Mark has been associated with luxury spas and high end boutique retail, specializing in biodynamic/organic skin care and natural medicines.

Developing business internationally, his clients are in the UK, France, Germany, Italy, New Zealand, Canada, UAE and Hong Kong in addition to the USA and Australia.

Terrie Yardley-Nohr has been a massage therapist for 21 years specializing in myofascial release and injury recovery work. She has taught classes in ethics, massage and myofascial release over the last 15 years.  She is currently the Program Manager for the Massage Therapy Department and has been in that position for 10 years at Anthem College in St. Louis, MO.  She is the author of the book “Ethics for Massage Therapists” which is published by Lippincott Williams and Wilkens and most recently provided articles about ethics to Massage and Bodywork Magazine. 

Alexandra Zani is a recognized esthetics, spa therapy, and formulation specialist in the clinical and medical spa industry. From the late 1980’s, she had a strong vision for bridging medical with esthetics and wellness and has directed her career towards that objective. Earlier background in cell biology, research, medical technology and education has supported this endeavor. It was an insight that was finally manifested industry-wide by the end of the 1990’s.

Mary had been a therapist within the beauty industry for over 19 years when she met the CEO of Mancine Cosmetics and fell in love with the Mancine Cosmetics brand.

Mary’s love for the beauty industry and Mancine products led her to move away from the salon to work with Mancine for the last 7 years. She has held various positions within the company from sales representative visiting salons to the training manager today.

Mary visits colleges throughout Victoria (Australia) educating students on the #1 waxing and body products of Australia, ensuring that the beauty therapists of tomorrow have the best knowledge and products for their future endeavours.

Monte Zwang is a principal of Wellness Capital Management, providing cash flow and financial strategies to businesses in the wellness industry including medical practices, wellness practitioners and day spas. Monte has been a consultant for more than 25 years, teaching business planning and cash flow management to entrepreneurs and company leaders in health care, spa, and hospitality industries. Zwang is an experienced deal maker. He sources capital and negotiates sales, acquisitions and merger transactions. He is Committee Chairperson of the Day Spa Association’s Research and Studies Committee. A graduate of Denver University Daniels School of Business, Zwang has been honored by Seattle Magazine as a Five Star Best in Client Satisfaction Wealth Manager for 2009 and 2010.