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Dori Soukup
InSPAration Management - Founder and CEO |
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 Dori is the founder and CEO of InSPAration Management, a firm specializing in spa business development, advanced education and BizTools.
Over the past ten years, Dori has contributed to the success of spa companies worldwide. Her work encompasses consulting, coaching and educating spa entrepreneurs, executives and leaders globally. Major brands such as Pevonia Botanica, Sandals Resorts and more have benefited from her expertise.
Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits! She delivers clear, concise blueprints with easy to implement methods addressing challenges and insuring success.
Prior to her current venture, Dori held key leadership positions in the hospitality industry for 18 years, her last role as VP of Sales for Wyndham Resorts.
She is the recipient of the American Spa Preferred Educator award and is a sought after speaker within the spa and wellness industry. Dori is a published author, her articles and insights are often featured in national and international trade publications.
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Dori Soukup's Classes
| 5 Steps to Developing an Effective Marketing Plan |
| Instructor | Dori Soukup - InSPAration Management Founder and CEO |
| Class Details |
Looking for easy steps to create a marketing plan?
Listen to this webinar as Dori shares proven effective strategies on how to create a marketing plan and drive traffic to your spa!
Some of what you will learn:
1. Pre-marketing essentials – calculating number of guests needed and marketing structure
2. Establishing your identity – my spa’s values, vision, USP and goal
3. Choosing your marketing mix – 7 low cost marketing strategies
4. How to create marketing material to reach and sell your audience
5. Preparing your annual marketing planBonus:
You can also receive a marketing assessment and a spa capacity chart for free! This webinar is ideal for spa owners, directors and managers.
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| Leap Ahead With Leadership Excellence - Aug. 23-25 - Orlando |
| Instructor | Dori Soukup - InSPAration Management Founder and CEO |
| Class Details |
Leap Ahead with Leadership Excellence is a 3-day Spa Director seminar brought to you by InSPAration Management. It is a must for any spa professional seeking to experience exponential growth while discovering the latest, most effective spa business models and strategies. The seminar/workshop focuses on six main topics. Day one focuses on increasing revenue through effective sales & marketing. On day two, you will learn all about financial structure and team building. Day three outlines operational strategies, leadership skills and guest experience. By attending this dynamic seminar, you will gain the leadership edge, receive the latest strategies and solutions for today’s challenges. Learn effective systems and proven leadership tools to increase your spa’s growth and success. Attend and gain the Leadership Advantage!
For more information, visit http://www.insparationmanagement.com/leadership/index.html or call InSPAration Management at 407 -210- 3928.
Universal Companies clients can receive a discount of $350 when they register early for this informative seminar. When you check out, use the code “universal” to receive your discount. Offer is valid through August 9th.
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| Leap Ahead With Leadership Excellence - Feb. 22-24 - Orlando |
| Instructor | Dori Soukup - InSPAration Management Founder and CEO |
| Class Details |
Leap Ahead with Leadership Excellence is a 3-day Spa Director seminar brought to you by InSPAration Management. It is a must for any spa professional seeking to experience exponential growth while discovering the latest, most effective spa business models and strategies. The seminar/workshop focuses on six main topics. Day one focuses on increasing revenue through effective sales & marketing. On day two, you will learn all about financial structure and team building. Day three outlines operational strategies, leadership skills and guest experience. By attending this dynamic seminar, you will gain the leadership edge, receive the latest strategies and solutions for today’s challenges. Learn effective systems and proven leadership tools to increase your spa’s growth and success. Attend and gain the Leadership Advantage!
For more information, visit http://www.insparationmanagement.com/leadership/index.html or call InSPAration Management at 407 -210- 3928.
Universal Companies clients can receive a discount of $350 when they register early for this informative seminar. When you check out, use the code “universal” to receive your discount. Offer is valid through February 8th.
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| Leap Ahead With Leadership Excellence - June 21-23 - Orlando |
| Instructor | Dori Soukup - InSPAration Management Founder and CEO |
| Class Details |
Leap Ahead with Leadership Excellence is a 3-day Spa Director seminar brought to you by InSPAration Management. It is a must for any spa professional seeking to experience exponential growth while discovering the latest, most effective spa business models and strategies. The seminar/workshop focuses on six main topics. Day one focuses on increasing revenue through effective sales & marketing. On day two, you will learn all about financial structure and team building. Day three outlines operational strategies, leadership skills and guest experience. By attending this dynamic seminar, you will gain the leadership edge, receive the latest strategies and solutions for today’s challenges. Learn effective systems and proven leadership tools to increase your spa’s growth and success. Attend and gain the Leadership Advantage!
For more information, visit http://www.insparationmanagement.com/leadership/index.html or call InSPAration Management at 407 -210- 3928 407 -210- 3928.
Universal Companies clients can receive a discount of $350 when they register early for this informative seminar. When you check out, use the code “universal” to receive your discount. Offer is valid through June 7, 2010.
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| Register for this class |
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| Leap Ahead With Leadership Excellence - May 10-12 - San Diego |
| Instructor | Dori Soukup - InSPAration Management Founder and CEO |
| Class Details |
Leap Ahead with Leadership Excellence is a 3-day Spa Director seminar brought to you by InSPAration Management. It is a must for any spa professional seeking to experience exponential growth while discovering the latest, most effective spa business models and strategies. The seminar/workshop focuses on six main topics. Day one focuses on increasing revenue through effective sales & marketing. On day two, you will learn all about financial structure and team building. Day three outlines operational strategies, leadership skills and guest experience. By attending this dynamic seminar, you will gain the leadership edge, receive the latest strategies and solutions for today’s challenges. Learn effective systems and proven leadership tools to increase your spa’s growth and success. Attend and gain the Leadership Advantage!
For more information, visit http://www.insparationmanagement.com/leadership/index.html or call InSPAration Management at 407 -210- 3928.
Universal Companies clients can receive a discount of $350 when they register early for this informative seminar. When you check out, use the code “universal” to receive your discount. Offer is valid through April 26th.
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| Spa Reception and Profits |
| Instructor | Dori Soukup - InSPAration Management Founder and CEO |
| Class Details |
One of the most vital members of the spa team is the receptionist … yet he/she is often the youngest and least experienced member of the team. Moreover, there is frequently a lot of turnover in the position which can lead to frustration for management and lack of guest satisfaction. Join Dori Soukup to learn more about how a properly trained receptionist can enhance your guests’ experience AND increase service and retail revenue while charting a professional career path.
During this webinar you will learn how to clarify the receptionist’s role and responsibilities, how to restructure their compensation system, and how to structure phone calls for optimum results. In addition, the webinar focuses on how to book experience packages rather than a la carte treatments, how to convert callers into guests, and it reviews proven techniques for successfully checking guests in and out of the spa.
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