This self-taught course allows you full learning flexibility. Different than “Instructor-Led” courses, you are able to complete them entirely on your schedule and at your own pace. They are easy to understand, user friendly programs, that contain a combination of Manuals and Discs, and can be comfortably completed within a 1-3 month period, or less, depending on the amount of time you have to dedicate to the program you choose.

This course covers:

• Spa Finances
• Spa Marketing
• Staffing & Management
• Customer Service
• Operations

This course is a 9 disc set including:

• Spa Management distance learning package introduction and overview, including your self-assessment access codes.
• 5 DVDs covering approximately 12.5 hours of lectures given by Leslie Lyon covering all 5 Spa Modules in audio format
• 5 Participant Manuals
• 1 Self-Assessment Manual
• 1 Financial Planning CD
• 1 Staff Contracts & Compensation CD
• 1 Staff Compensation DVD
• 1 Staff Contracts DVD

Upon successful completion of this course, Spas2b will mail you an official Spas2b Certificate of Achievement.

These self-taught courses allow you full learning flexibility. Different than “Instructor-Led” courses, you are able to complete them entirely on your schedule and at your own pace. They are easy to understand, user friendly programs, that contain a combination of Manuals and Discs, and can be comfortably completed within a 1-3 month period, or less, depending on the amount of time you have to dedicate to the program you choose.

This course covers:

• Spa Start Up & Business Plan Development
• Spa Finances
• Spa Marketing
• Staffing & Management
• Customer Service
• Operations

This course is a 10-disc set, including:

• Spa Management distance learning package introduction and overview, including your self-assessment access codes.
• 6 DVDs covering approximately 16 hours of lectures given by Leslie Lyon covering all 6 Spa Modules in audio format
• 6 Participant Manuals
• 1 Self-Assessment Manual
• 1 Financial Planning CD
• 1 Staff Contracts & Compensation CD
• 1 Staff Compensation DVD
• 1 Staff Contracts DVD

Upon successful completion of this course, Spas2b will mail you an official Spas2b Certificate of Achievement.

These self-taught courses allow you full learning flexibility. Different than “Instructor-Led” courses, you are able to complete them entirely on your schedule and at your own pace. They are easy to understand, user friendly programs, that contain a combination of Manuals and Discs, and can be comfortably completed within a 1-3 month period, or less, depending on the amount of time you have to dedicate to the program you choose.

This course covers:

• Spa Start Up & Business Plan Development
• Spa Finances
• Spa Marketing
• Staffing & Management
• Customer Service
• Operations

This course is a 10-disc set, including:

• Spa Management distance learning package introduction and overview, including your self-assessment access codes.
• 6 DVDs covering approximately 16 hours of lectures given by Leslie Lyon covering all 6 Spa Modules in audio format
• 6 Participant Manuals
• 1 Self-Assessment Manual
• 1 Financial Planning CD
• 1 Staff Contracts & Compensation CD
• 1 Staff Compensation DVD
• 1 Staff Contracts DVD

Upon successful completion of this course, Spas2b will mail you an official Spas2b Certificate of Achievement.

The differences between our staff's "wants" and the business' "needs" can really cripple a spa's chances at success. Our staff don't always "think like a Manager", until we show them how. If you're giving in to unreasonable expectations, or just need to know what acceptable industry standards look like, this presentation will clarify what your next steps need to be. Applying even a couple of these best business practices will provide far reaching benefits, and help you turn business pitfalls into business win falls.

A great compensation package has a combination of fixed and variable pay options, as well as cash and non-cash rewards. In order to hold on to your superstars, you will have to sell your spa as an opportunity. You must make it ultimately clear to existing and potential candidates that working with you is their best choice possible. One of the ways you convey your opportunities of employment, or "Value Packed Proposal", is through your compensation package. In this webinar, we will walk you through the entire process of creating customized offerings that boast an outstanding group of tangibles and intangibles, and put YOU in the driver's seat.

Do you need to find better, more profitable ways to run your Spa? Look no further...

This course offers existing Leaders and Managers solutions to the complex challenges that operating a Spa can present.

Come and learn with other professionals, just like you. Students travel from around the world to attend these one of a kind Spa Management Seminars.

Day 1 Module - Spa Finances

• Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
• How to accurately project and compare Monthly Sales to COGS by Department
• Staff Payroll Projections
• Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each according to their contribution!
• Financial Statements 101, including: Spa Budgeting; Cash Flow Projections; Profit & Loss; and Balance Sheet
• Yearly Trend, Ratio & Break Even Analysis
• Equipment Cost Recovery - What can you really afford?
• Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
• Gift Certificate Management - Income or liability?
• In-depth study of Staff Compensation, Options & Models for the Smart Spa Manager.

Day 2 Module - Spa Marketing

• Up to the minute Industry Trends Review; Reports; Statistics and latest findings
• Develop and drive your 1 year Marketing Plan with the Spas2b Top 7 Marketing Vehicles!
• Target Market Research: Gathering; Positioning & Goal Setting
• Making Contact - 6 Top Client Attractors
• Media Kits & Multiple Media Advertising
• Getting Free Publicity
• Spa Promotions Profitability Analysis - How they can benefit/affect your Bottom Line
• Discounting vs. Value added incentives - When, why & how they should work
• Tips, tracks and facts on how to spark Record Retail!
• Setting the Stage - Successful Shop Merchandising and Display.

Day 3 Module - Staffing & Management

• Value-Packed Proposals & Recruitment Kits - Your keys to hiring Superstars
• Become a Leader with Presence - Techniques to help you develop inspiring Leadership Skills
• Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Training; Bonus Programs and many more
• Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
• Staff Contracts: Offers, Policies, Codes of Conduct, Growth and Goals Plans, Job Descriptions, Evaluations, Compensation, Non-Compete, Confidentiality and more!
• Staff Discipline, Accountability & Dismissal guidelines
• Team Survival Techniques.

Day 4 Module - Customer Service & Operations

Customer Service

• Identifying and exceeding the expectations of today's high IQ client
• Gaining & Retaining clients with genuine relationship building and Superior People Practices
• The art of creating and practicing Service Opportunities
• Solving client problems with solutions and benefits
• Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
• Guest Handling - Behavioural Codes of Conduct
• How to measure client profitability and what this can do for you
• Programs & Promotions - Costs, Tracking & Monitoring
• Customer Compensation - Setting things right.

Operations

• Meeting the exciting challenges of your ever-expanding Job Description
• Interpreting and producing weekly reporting data
• Technology - It's your choice - Pros and Cons
• Time Pressed Management - Tips on how to save 90 minutes a day, every day!
• Nurturing and maximizing good supplier relationships
• Your outline to developing an all-encompassing Spa Procedure Manual: Staffing Policies; Workplace Programming; Service Procedures & Protocols; Products Handling; Infection Control; Emergency Preparedness and more
• Staff Handbooks: Content Outline
• Handling change in the spa
• Literature, documentation and process handling, with an eye on volume control
• Running successful staff meetings, huddles and rallies.

To register for this class call spas2B at (519) 585-0626 or send an e-mail to llyon@spas2b.com.

These 5 days could be the best investment in education you'll make all year!

This course offers future Owners and Directors all of the information needed to construct a business plan, and start up and operate your Spa successfully.

Students travel from around the world to attend these one of a kind Spa Management Seminars.

Day 1 Module - Spa Start Up & Business Plan Development

• New business is serious business - From A - Z - Industry Introduction; Overview and Trends
• Charting your Start up and Build Out Costs
• Your Complete Purchasing Plan Checklist - Equipment; Products; Technology; Linens & Studio Supplies to best suit your Spa's image and positioning
• From formulas for ordering linens and lockers, to laundry and housekeeping management
• Revenue and Expense Projections
• Developing your all-important Marketing Strategy
• Services, Packages & Series - Menu considerations, Design, Pricing and Development
• Floor plan development; space allotment and room requirement charts; design; flow and décor
• Introduction to Staff Compensation Options
• Business legalities - Licenses, permits, insurance and ownership
• Project time lines, site set up and opening checklists.

Day 2 Module - Spa Finances

• Business Building Basics - The Top 10 Key Performance Indicators (Spa Metrics) you should be monitoring
• How to accurately project and compare Monthly Sales to COGS by Department
• Staff Payroll Projections
• Service & Product Margin Analysis - Learn formulas to calculate profitability so you can chart, rank and handle each according to their contribution!
• Financial Statements 101, including: Spa Budgeting; Cash Flow Projections; Profit & Loss; and Balance Sheet
• Yearly Trend, Ratio & Break Even Analysis
• Equipment Cost Recovery - What can you really afford?
• Introduction to Yield (Revenue) Management, with trends and tactics to make you more money
• Gift Certificate Management - Income or liability?
• In-depth study of Staff Compensation, Options & Models for the Smart Spa Manager.

Day 3 Module - Spa Marketing

• Up to the minute Industry Trends Review; Reports; Statistics and latest findings
• Develop and drive your 1 year Marketing Plan with the Spas2b Top 7 Marketing Vehicles!
• Target Market Research: Gathering; Positioning & Goal Setting
• Making Contact - 6 Top Client Attractors
• Media Kits & Multiple Media Advertising
• Getting Free Publicity
• Spa Promotions Profitability Analysis - How they can benefit/affect your Bottom Line
• Discounting vs. Value added incentives - When, why & how they should work
• Tips, tracks and facts on how to spark Record Retail!
• Setting the Stage - Successful Shop Merchandising and Display.

Day 4 Module - Staffing & Management

• Value-Packed Proposals & Recruitment Kits - Your keys to hiring Superstars
• Become a Leader with Presence - Techniques to help you develop inspiring Leadership Skills
• Internal Staff Programs geared to gaining and retaining your Superstars: Mentoring; Referral; Recognition; Training; Bonus Programs and many more
• Front Desk Management - Learn how to measure productivity and grow your business from the front desk, concierge and call centres
• Staff Contracts: Offers, Policies, Codes of Conduct, Growth and Goals Plans, Job Descriptions, Evaluations, Compensation, Non-Compete, Confidentiality and more!
• Staff Discipline, Accountability & Dismissal guidelines
• Team Survival Techniques.

Day 5 Module - Customer Service & Operations

Customer Service

• Identifying and exceeding the expectations of today's high IQ client
• Gaining & Retaining clients with genuine relationship building and Superior People Practices
• The art of creating and practicing Service Opportunities
• Solving client problems with solutions and benefits
• Internal programs geared to growing and retaining great clients: Value-added; Self-Care; Frequent Buyer; Referral, and much more
• Guest Handling - Behavioural Codes of Conduct
• How to measure client profitability and what this can do for you
• Programs & Promotions - Costs, Tracking & Monitoring
• Customer Compensation - Setting things right.

Operations

• Meeting the exciting challenges of your ever-expanding Job Description
• Interpreting and producing weekly reporting data
• Technology - It's your choice - Pros and Cons
• Time Pressed Management - Tips on how to save 90 minutes a day, every day!
• Nurturing and maximizing good supplier relationships
• Your outline to developing an all-encompassing Spa Procedure Manual: Staffing Policies; Workplace Programming; Service Procedures & Protocols; Products Handling; Infection Control; Emergency Preparedness and more
• Staff Handbooks: Content Outline
• Handling change in the spa
• Literature, documentation and process handling, with an eye on volume control
• Running successful staff meetings, huddles and rallies.

• New business is serious business - From A - Z - Industry Introduction; Overview and Trends
• Charting your Start up and Build Out Costs
• Your Complete Purchasing Plan Checklist - Equipment; Products; Technology; Linens & Studio Supplies to best suit your Spa's image and positioning
• From formulas for ordering linens and lockers, to laundry and housekeeping management
• Revenue and Expense Projections
• Developing your all-important Marketing Strategy
• Services, Packages & Series - Menu considerations, Design, Pricing and Development
• Floor plan development; space allotment and room requirement charts; design; flow and décor
• Introduction to Staff Compensation Options
• Business legalities - Licenses, permits, insurance and ownership
• Project time lines, site set up and opening checklists.

Your Business Plan should focus on potential and opportunity, while generating interest and excitement in those you are targeting. If you require outside financing; a lease agreement; if you are considering a partnership; or even looking for investors, Day 1 will show you how to accomplish your goals. We will help you understand how to:

1. Align your strategies with the six basic Plan elements;
2. Focus on who your audience is and what they'll want to know;
3. Research and compile accurate data that will result in the creation of a sensible, viable Project;
4. Turn the Plan into a Professional finished format, ready for presentation purposes.