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On Demand Webinars
 
On Demand Webinars
Massage and Body
Massage and body techniques to raise awareness of guidelines for professional use. 
 
Lecture Title Instructor Length Air Date
How to Make Money with Hydrotherapy Vicky Karr 24 Minutes 8/21/2008
Join us as we explore the various options of integrating hydrotherapy into your menu of services. Hydrotherapy soothes your body and refreshes your soul. These cleansing and purifying services and enhancements can become a source of generating additional revenue into your spa.
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Lecture Title Instructor Length Air Date
Healing Temperatures: A Journey with Stones Bruce Baltz 38 Minutes 1/5/2009
This webinar will support massage therapists in bringing a new level of awareness on how the body can heal itself.  We share with you on the importance of temperature exchange and the benefit of cool stones.  This gentle approach will allow your clients to take that journey within to heal themselves with the power of hydrotherapy principles. 
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Lecture Title Instructor Length Air Date
Lymphobiology for the Massage Therapist Catherine Atzen 54 Minutes 6/23/2009

Learn from Catherine Atzen, founder of the ATZEN skincare line and founding member of the International Medical Spa Association.  A relaxing and pleasurable skin treatment, lymphatic drainage massage helps provide dramatic improvement in the complexion and a feeling of well-being almost immediately. 

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Lecture Title Instructor Length Air Date
Traditional Ayurvedic Therapies Nicole Hinterstocker 51 minutes 1/28/2009
Discover the anicent techniques of Ayurvedic bodywork.  In this class we will give an overview of the most popular Ayurvedic treatments, as well as a few more obscure ones.  These treatments are growing in demand, and now you can find out just exactly what the buzz is about.  Expect to gain an understanding of:
 
Abhyanga: a two-person tandem oil massage
Shirodhara: a warm oil stream on the third eye
Udvartana: an herbal powder massage
Lepana: a warm herbal body mask
Pinda Swedana: a hot poultice pack massage
Pizichil: a warm oil stream over entire body
Marma Point Therapy: Ayurvedic acupressure points
Localized "Basti" Therapies: pools of warm oil set atop problem areas in the body like the lower back, stomach, heart or knee

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Lecture Title Instructor Length Air Date
Elder-ssage™ - Introduction to the Art and Science of Massage for the Aging Adult Patti Biro 50 Minutes 1/7/2009
This unique course provides an overview of our changing demographics and the emerging need for massage therapy services for the aging adult. You will explore the psychological and social benefits of providing massage and body work services for an “undertouched” population. Additionally you’ll review medical indications and contraindications, and learn how to modify massage techniques for older clients.
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Lecture Title Instructor Length Air Date
Bamboo-Fusion Massage Nathalie Cecilia 13 minutes 2/18/2010
Join Nathalie to discover the basics of bamboo massage. She will review the multiple benefits of the technique. In addition to being easier on the therapist's body, hands, and wrists, there are a number of other benefits for the therapist as well as benefits for the spa and clients.
 
Nathalie also answers many questions that people have about bamboo massage including:
- What is the difference between "hot stone massage" and "warm bamboo massage"?
- How do you heat the bamboo? Does the bamboo stay warm?  
- How do you clean and sanitize the bamboo?
- Can the therapist "palpate" using the bamboo pieces?
- Are clients able to detect that you are using tools?
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Lecture Title Instructor Length Air Date
Client Psychology - An Inside Look at Spa Service Customers and What You Need to Know to Wow Them! Douglas Preston 57 minutes 2/19/2010
Join Douglas Preston for this presentation that is packed full of insightful suggestions to help you determine what a client's expectations are when coming to you for a service, how you can improve your practice to meet and/or exceed those expectations, and steps you can take to ehance your client's experience and ensure that he/she becomes a client for life.
 
Although this presentation is directed toward estheticians, the knowledge Douglas shares is equally valuable to massage therapists and other spa professionals.
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Lecture Title Instructor Length Air Date
Save Your Hands! Injury Prevention and Ergonomics for Massage Therapists Rick Goggins 51 minutes 12/21/2009
Massage is a physically and emotionally demanding career. Injuries among massage therapists are common, but preventable. During this webinar, Rick Goggins reviews the most common injuries that massage therapists experience and provides tips on how to avoid injuries, paying particular attention to ergonomics in addition to body mechanics. In addition, he suggests some life style changes that can help prevent injury and extend your career as a massage therapist.
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Lecture Title Instructor Length Air Date
Body Wraps and Exfoliation Treatments Vicky Karr 56 Minutes 6/20/2008
Both body exfoliations and body wraps are important for skin health and have other therapeutic benefits that work in synergy with massage. This class will address the different types of exfoliations and body wraps, along with their benefits and contraindications. Also discussed will be product choices and selections that will best suit your clients needs. Please join us as we explore these fun, yet therapeutic body treatments.
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Lecture Title Instructor Length Air Date
Turning Silver into Gold: Seven Reasons to Pursue the Aging Adult Market Patti Biro 45 Minutes 4/16/2009
Overview: Based on a recently published article in Massage Magazine Online this webinar will provide a new strategy for professionals to develop, review or revamp marketing and services approaches to attract and retain the older adult as a client. Population demographics, spending patterns and use of wellness and complimentary/alternative health services will be discussed…as well as examples of current marketing/services which turn older adults away! The 50+ female gracefully aging baby boomer has significant “purse power” to influence the day spa, medical spa and wellness industry for more than 20 years to come. Attracting and retaining this market segment requires elements of a.) knowledge about the demographic group and b.) tailored services, education and advertising approaches.

A quick example: the term “Anti-Aging” contains at least three negative messages.

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Lecture Title Instructor Length Air Date
Retailing for Massage Therapists Felicia Brown 46 minutes 3/4/2010

Truly successful massage therapists understand that serving their clients’ relaxation, pain relief and wellness needs usually goes beyond providing a technically great service. They also work to educate and provide appropriate recommendations for each client regarding treatments and products that address their specific concerns and needs. These insightful professionals provide a flawless blend of client care and customer service as well as improved results for their clients by creating both an in office and at home care treatment plan that will provide the client’s desired results. This course will help new and seasoned massage therapists understand how to provide even higher levels of client satisfaction by providing effective retail sales recommendations and achieve a stronger level of retail sales.

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Lecture Title Instructor Length Air Date
Incorporating Pain Relieving Treatments into your Spa Lynda Solien-Wolfe 57 Minutes 12/9/2008

Learn about the basics of Biofreeze Pain Relievers and how to use them to enhance your spa treatments. Special treatments, featuring Biofreeze Pain Reliever, will be highlighted. These treatments are easy to learn and will add to your existing menu of treatments. This class includes suggestions for how to sell Biofreeze Pain Reliever to clients who’ve enjoyed a treatment as well as suggestions for client home care. You’ll learn about topical pain relievers as well as how to add revenue and profits to your spa!

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Lecture Title Instructor Length Air Date
Incorporating Sports Massage Treatments Lynda Solien-Wolfe 49 Minutes 1/14/2009

Learn about the basics of Biofreeze Pain Relievers and how to use them to enhance your spa treatments. This class will focus on the principles of Sports Massage and how to enhance these treatments by incorporating Biofreeze Pain Reliever and a companion product, Prossage® Heat that combine for exceptional treatment effects. This class also includes suggestions for how to sell Biofreeze Pain Reliever to clients who’ve enjoyed a treatment as well as suggestions for client home care. You’ll learn about topical pain relievers as well as how to add revenue and profits to your spa!

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Lecture Title Instructor Length Air Date
Spa Booker Lite - Complete Online Management Solutions for Independent Professionals Dan Chandre 16 minutes 2/11/2010
Learn how you can leverage the most advanced online management solution for the spa, wellness and salon industries.   Tailored specifically for independent professionals, or businesses with two or less employees, SpaBooker Lite is a complete online spa and salon management software created by a leader in the wellness industry, SpaFinder. Easy marketing tools and our “Smart” Appointment Book will improve the way you run and promote your Business. 
·   Web-based equals Anywhere, Anytime access
·  Online booking means you have a built in reservationist 24/7
·   Auto-generated Emails and confirmations
·  New revenue streams with Instant Printable Gift Certificates and an online retail store
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Lecture Title Instructor Length Air Date
Targeted Spa Treatments for Expecting & New Mothers Bridget Wood 49 Minutes 6/6/2008
From concerns over stretch marks to fatigue and changes in skin, expecting and new mothers have unique needs.  Learn how spa treatments can improve the overall health and well being during pregnancy and nursing by easing fatique and swelling, improving circulation, enhancing mood and lifting energy levels. Spa treatments designed with appropriate protocols and ingredients can offer steps to a healthier pregnancy and faster bounce back.  Learn how to give your client the most from her spa treatments so she can enjoy this unique time.
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Lecture Title Instructor Length Air Date
Waterless Body Treatment - Parafango Therapy Marisa Crane 30 minutes 10/22/2009
Parafango therapy is a waterless body treatment that is easy to perform, and the parafango is easy to remove from the body. Parafango is a mixture of paraffin wax and dehydrated mud. The parafango treatment can help slim, firm, scuplt, and tone the body. It helps remove toxins from the body and moisturizes and nourishes the skin. During a treatment, the warm parafango stimulates the lymphatic flow in the body and draws out toxins from around the fat cells, resulting in immediate, noticeable results.
 
This presentation takes you step by step through the parafango treatment and describes the features and benefits of each product used during the treatment. It also provides helpful tips for marketing the parafango treatment.
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Lecture Title Instructor Length Air Date
Active Isolated Stretching Bruce Baltz 70 minutes 12/11/2009
Broaden Your Horizons & Bring Greater Depth to Your Spa Menu with Active Isolated Stretching - The Spa Method.

Aaron Mattes, founder of Active Isolated Stretching - The Mattes Method, holds a Master of Science Degree in Kinesiology and Exercise Science. He has been practicing his unique clinical approach to stretching for 40 years and has dedicated his life to those with advanced conditions such as ALS (Lou Gerig’s Disease), stroke victims and spinal cord injuries to name a few bringing them hope and improving their quality of life.

This technique has been developed through thousands of hours of teaching, research and clinical application. It is taught in massage and physical therapy curriculum internationally as a modality for prevention and rehabilitation.

Bruce Baltz, founder of SpiriPhysical, studied with Aaron Mattes for the past 6 years, and had assisted him in his clinic and workshops throughout Florida.

Aaron supported Bruce with his desire to share Active Isolated Stretching with a broader audience and bring greater awareness to the power of his work.

Bruce then developed AIS; The Spa Method and broke it down into three 30 minutes routines; upper body and neck, lower body and hands and feet. All 3 routines were designed to be performed on a massage table in a supine or side line position which gives maximum comfort to your client and provides the benefits of a clinical modality. the first two routines are covered in detail in this webinar.

We have found that whether you are a Spa therapist, or a clinical practitioner, AIS; The Spa Method, is well suited as a stand alone treatment or as an enhancement to your current massage practice.

 
Note: CEs will be available soon for this webinar. Please check back in a few days for more details.
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Lecture Title Instructor Length Air Date
Unlock the Power of the Chakras Kristi Galiano 55 Minutes 6/23/2008

What are Chakras and how do they affect your daily life?  Discover this ancient energy system and how to harness their power and balance your daily life through the use of key essential oils in eco-luxury products. 

 

SpaRitual unlocks the power of the chakras with a multi-purpose system of vegan spa treatment products for hand, foot and body rituals.  Each SpaRitual spa treatment product has subtle fragrance and therapeutic benefits which balance a specific chakra.  Discover the secrets SpaRitualists have know for years and immerse yourself in eco-luxury, energy-balancing products that have been perfectly crafted to enhance daily life. 

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Lecture Title Instructor Length Air Date
Changing Spa Services to Spa Experiences Beth Hickey 44 minutes 11/19/2009
Learn how to turn typical spa services into Spa Experiences that will WOW your clients! Beth Hickey shares three simple steps that will enable you to create signature spa treatments or custom blends based on your clients’ needs, as well as the four basic steps of a spa experience.

In addition, Beth provides an overview of Spa Pantry® and shares some basic blending tips. She focuses on two of the most popular recipes in the Spa Pantry Cookbook and demonstrates how to use them to create an experience your clients will love! Unleash your creativity and wow your clients!

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Waxing
Waxing webinar courses using professional grade products and implements. 
 
Lecture Title Instructor Length Air Date
Clean + Easy Product Knowledge Liz Orsi Michele Baker 40 minutes 12/7/2009

This webinar is an comprehensive overview of Clean + Easy wax products: roll on and pot waxes as well as pre- and post-wax products.

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Lecture Title Instructor Length Air Date
Depileve Waxes Product Knowledge Marisa Crane 36 minutes 10/21/2009
This class provides an overview of the Depileve waxes and the associatd pre- and post-waxing products. Marisa Crane, educator for Depileve waxes, also shares some tips and techniques for working with Depileve products.
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Lecture Title Instructor Length Air Date
Cirepil & Escential Waxes: Perron Rigot Lynn Maestro Debbie Valenza 36 minutes 2/16/2010
Join Lynn Maestro and Debbie Valenza of the International Beauty Systems Group to learn about the features and benefits of Perron Rigot's Crepil, Escential, and natural moisturizing waxes.
 
Learn pre-waxing protocols as well as contraindications for waxing, waxing tips for both strip and strip-less waxes, and how to care for skin after waxing.
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Lecture Title Instructor Length Air Date
Hot Tips for Waxing - Tricks & Techniques Marisa Crane 47 minutes 3/1/2010
This webinar is full of tips to help you improve your waxing techniques.

Topics include:
- prepping your work area
- the consultation and client prep
- choosing the right wax for the service you are providing
- selecting and using pre- and post-wax products
- procedures for using each type of wax
- dos and don'ts of home care and associated retail products
- waxing cleanup
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Lecture Title Instructor Length Air Date
The Keys to Choosing and Caring for Your Implements Lesley Rollo 17 minutes 2/23/2010

Join Lesley Rollo to learn about selecting and caring for implements that will enable you to perform superior waxing services. With tweezers, it is important to select the tip style that is right for you - Lesley reviews each tip style and its use. You will also learn how to do a quality assessment that will enable you to select a top performing tweezer.

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Skin Care
Delivering professional skin care systems for all types of skin. 
 
Lecture Title Instructor Length Air Date
The New Esthetician: How To Begin Your Practice and Impress Like a Seasoned Pro! Douglas Preston 33 minutes 12/4/2009
New estheticians have the challenge of building their clientele while trying to earn a living wage. This webinar provides some creative options that will allow you to take charge of your skin care career, build your client base, and truly succeed!
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Lecture Title Instructor Length Air Date
Menopausal Skin Ellen Clark 38 minutes. 1/29/2010

This presentation provides background information about menopausal skin including changes to the skin that occur during menopause and how you can help your client deal with those changes. It also discusses how to market your services to this target group, and interpersonal and sales strategies that you can use to engage menopausal and post-meopausal clients.

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Lecture Title Instructor Length Air Date
Reading You Clients to Build Your Esthetic Business Terri Wojak 27 minutes 2/4/2010
This class reveals the secret of being successful in cosmetic medicine and esthetics -- reading your client!  If you can figure out your client's personality type, you will not only be able to provide them with better service, you will produce satisfied clients who are more like to become repeat clients.
Terri introduces you to typical esthetic clients -- "satisfied Sally", "know-it-all Nancy", "bitter Betty", and "Wendy wants it all". Join this webinar to meet them as well as the rest of their friends. Terri not only introduces you to them, she tells you how to work effectively with each personality type!  
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Lecture Title Instructor Length Air Date
Introduction to Oncology Esthetics Morag Currin 20 minutes 2/8/2010
This class provides an overview to Oncology Esthetics - what it is, how the field has evolved, its benefits and rewards, and the importance of certification.
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Lecture Title Instructor Length Air Date
Esthetic Client Psychology - An Inside Look at Spa Service Customers and What You Need to Know to Wow Them Douglas Preston 57 minutes 2/19/2010
Join Douglas Preston for this presentation that is packed full of insightful suggestions to help you determine what a client's expectations are when coming to you for a service, how you can improve your practice to meet and/or exceed those expectations, and steps you can take to ehance your client's experience and ensure that he/she becomes a client for life.
 
Although this presentation is directed toward estheticians, the knowledge Douglas shares is equally valuable to massage therapists and other spa professionals.
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Lecture Title Instructor Length Air Date
The Keys to Choosing and Caring for Your Implements Lesley Rollo 17 minutes 2/23/2010
Join Lesley Rollo to learn about selecting and caring for your skin care implements. With tweezers, it is important to select the tip style that is right for you - Lesley reviews each tip style and its use. You will also learn how to do a quality assessment that will enable you to select a top performing tweezer.
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Lecture Title Instructor Length Air Date
The 411 on an Esthetician's Liability Jesse Cormier 42 minutes 2/25/2010
Do estheticians really hurt clients? Do you know the top ten ways to reduce risk for your clients? Does your spa or salon provide enough insurance coverage to protect your personal assets and cover your legal defense?

Accidents do happen, even to the most skilled and conscientious practitioners. Product interactions, equipment failures, allergic reactions, burns, slips and falls can happen anywhere and that's a worry in our litigious society. In this session, you will find out how to reduce the risk of mishaps, how to respond if a client is injured by a treatment and how to protect your practice and reputation. Considerations prior to purchasing liability insurance coverage will be discussed. A must for anyone serious about protecting their investment in their education, career and personal assets
.
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Lecture Title Instructor Length Air Date
Skin Care 101: Get Back to the Basics Suzi Beavers 57 Minutes 2/12/2009

During this class you will learn the functions, physiology, and histology of the skin plus how to identify skin types. The instructor will also approach treatment goals to alleviate skin conditions such as hyperpigmentation, rosacea, and acne, as well as how to address them with active ingredients.  Get back to the basics with this informative webinar for a “brush up” and gain a little more confidence in the treatment room.  

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Lecture Title Instructor Length Air Date
Making Your Client Consultation More Effective Suzi Beavers 23 Minutes 3/16/2009

Critical to providing effective care, the client consultation is the most important step to any treatment.  Learn how to conduct a useful consultation, choose the right treatments, and recommend home care that will fit your clients’ needs. This class will serve as a valuable tool in sharpening your consultation skills.

 
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Lecture Title Instructor Length Air Date
Spa Booker Lite - Complete Online Management Solution for Independent Professionals Dan Chandre 16 minutes 2/11/2010
Learn how you can leverage the most advanced online management solution for the spa, wellness and salon industries.   Tailored specifically for independent professionals, or businesses with two or less employees, SpaBooker Lite is a complete online spa and salon management software created by a leader in the wellness industry, SpaFinder. Easy marketing tools and our “Smart” Appointment Book will improve the way you run and promote your Business. 
·   Web-based equals Anywhere, Anytime access
·  Online booking means you have a built in reservationist 24/7
·   Auto-generated Emails and confirmations
·  New revenue streams with Instant Printable Gift Certificates and an online retail store
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Ultrasound Technology: Iontosonic Machine Anji Wood 44 Minutes 12/18/2008
The Iontosonic is an extremely versatile, multifunctional skin care system for the face and upper chest.  It is the ultimate skin-resurfacing tool and can be used on all skin types.  It is as effective as microdermabrasion without the associated disposal issues of getting rid of used crystals and does not harm live skin cells.  Learn how to incorporate this state-of-the-art machine designed by dermatologists and plastic surgeons into your spa menu. 
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Lecture Title Instructor Length Air Date
Hyperpigmentation - From A to Z Ellen Clark 29 minutes 1/15/2010
This webinar covers all aspects of hyperpigmentation:
- What it is
- Types of hyperpigmentation
- Ways to minimize it
- Tips for treating it
- Active ingredients used in its treatment
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Lecture Title Instructor Length Air Date
Hyperpigmentation and Ethnic Skin Anji Wood 61 minutes 3/1/2010

Learn what makes ethnic skin different from Caucasian skin, and the differences in treating each.  This class will cover genetics of ethnic skin including melanocytes, moles, and susceptibility to sun damage. Glands, sebum production, acne, cell structure, hyperpigmentation, and ingrown hairs will be discussed, as well.  You’ll finish the course with a broader understanding of ethnic skin care, and the potential to increase your client base.

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Lecture Title Instructor Length Air Date
Microdermabrasion - Why it's so Popular Suzi Beavers 46 Minutes 4/30/2009
Learn why microdermabasion is still popular, and why it has outlived all of the other exfoliating machines on the market that come and go. Would you like to have an educated answer when your clients ask you what microdermabrasion really does? Make use of your machine and grow your business by offering various microdermabrasion treatments, either alone or along with peels, facials and other services that you offer. If you don’t have a machine, learn what to look for when you buy one.
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Lecture Title Instructor Length Air Date
15 Facial Treatments You Can Perform For $25.00! Ellen Clark 36 Minutes 5/14/2009

Join Ellen Clark, founder of Control Corrective skincare, for an informative webinar demonstrating how you can offer your clients 15 minute a la cart facial treatments that can revitalize your business! 

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Lecture Title Instructor Length Air Date
Changing Spa Services to Spa Experiences - The Wow Factor! Beth Hickey 44 minutes 11/19/2009
Learn how to turn facials and other spa services into Spa Experiences that will WOW your clients! Beth Hickey shares three simple steps that will enable you to create signature spa treatments or custom blends based on your clients’ needs, as well as the four basic steps of a spa experience.

In addition, Beth provides an overview of Spa Pantry® and shares some basic blending tips. She focuses on two of the most popular recipes in the Spa Pantry Cookbook and demonstrates how to use them to create an experience your clients will love! Unleash your creativity and wow your clients!

Click here to view this On Demand Webinar
Mani/Pedi
Manicure and pedicure practices that keep in step with the latest procedures. 
 
Lecture Title Instructor Length Air Date
Build a Solid Foundation and Harness the Power of Color Kristi Galiano 42 Minutes 6/24/2009

Beautiful manicures begin with healthy, resilient nails.  Learn how the use of DPB, Formaldehyde and Toluene have been used in the nail care industry and why SpaRitual is the first to offer DBP, Formaldehyde and toluene-free Nail Elixirs in the professional nail care industry and the first spa Treatment line of vegan nail care products.  Uncover the benefits of using safe and effective nail care products in your spa and learn how color therapy has the ability to deeply affect and improve our emotions and moods. 

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Lecture Title Instructor Length Air Date
Upgrade Your Pedicure - Getting an Edge Over Your Competition Janet McCormick 24 Minutes 7/23/2009
This webinar will discuss the past in pedicures (“basic and spa”) and why you must be performing more than those services these days. A “new” pedicure will be discussed and why it is better than the traditional procedure. Pedicure upgrade procedures will be discussed as well as theme and signature pedicures and why you need to perform them. Alternative application procedures for paraffin will be discussed/pictures provided to prevent negative client feelings about dipping in a community paraffin bath. Infection control will be addressed as well as safety marketing.
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New Opportunities for Nail Professionals Janet McCormick 33 Minutes 7/24/2009

Baby Boomers have hit the health market and overwhelmed it. Podiatrists and physicians are overwhelmed also, performing non-invasive procedures that are not lucrative to them. This webinar will discuss why physicians will refer to you, and the background it takes to get the respect of a physician. It will also discuss what it takes for you to attract two large and lucrative markets: the elderly and the at-risk clients. If you do not get the training and cannot perform appropriately and safely when working with these persons, do not go after them – even though the markets are huge. The results could be too dangerous to the client and to your license.  Learn how to become an expert in the care of these clients.

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Lecture Title Instructor Length Air Date
The Keys to Choosingand Caring for Your Implements Lesley Rollo 17 minutes 2/23/2010
Join Lesley Rollo to learn about selecting and caring for implements that will enable you to perform superior mani/pedi services. Lesley reviews each of the three features that you need to consider when selecting the nipper that is right for you: joint style, spring design, and jaw size. You will also learn how to do a quality assessment that will enable you to select a top performing nipper.
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Lecture Title Instructor Length Air Date
The "New" Pedicure Janet McCormick 20 Minutes 7/24/2009
To stay alive in these times, you have to be seen as better than your competition. This webinar will discuss how education can do this for you (certifications – define certifications) and provide examples. Discuss how perfect infection control can become a marketing tool, and the two new lucrative but untapped markets that open to you if you use verifiable infection control. (Define ‘verifiable’ – what it takes.) Discuss marketing ‘safety’ and what the background has to be for the clients to believe your performance is authentic.
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Aromatherapy
Professional aromatherapy products and implements for your spa. 
 
Lecture Title Instructor Length Air Date
Dynamic Aromatics for Skincare Applications Jade Shutes 51 Minutes 2/4/2009
Discover the incredible benefits of integrating essential oils for a wide range of skincare issues as well as to simply support the health and beauty of the skin.  A variety of base materials will also be discussed.
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Lecture Title Instructor Length Air Date
Aromatics in Practice Jade Shutes 59 Minutes 9/26/2008
Learn the basics of Aromatherapy and how to successfully integrate essential oils into bodywork and skincare practices.  This class will explore 12 of the most valuable essential oils, their therapeutic benefits and possible applications.
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Lecture Title Instructor Length Air Date
Aromatic Reflexology Jade Shutes 55 Minutes 10/29/2008
Learn the basics of integrating essential oils into reflexology.  We have developed a signature method of aromatic reflexology which will be explored during this class.  Merging touch with aroma is a powerful combination which can enhance your applications of reflexology.
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Lecture Title Instructor Length Air Date
Spa Pantry Jade Shutes 59 Minutes 1/19/2009
The Spa Pantry offers massage therapists, bodyworkers, estheticians, cosmetologists, nail technicians and spas the opportunity to learn about diverse natural ingredients that can be used to create unique themes, products, treatments and applications. Throughout this talk we will explore a wide variety of ingredients including cleansers, exfoliants, moisturizers and essential oils. You will be provided with a variety of sample product designs and themes. You will receive a certificate of attendance. 

*Please note: This course focuses on learning about ingredients to create treatments or products. This class does not teach application techniques. It is assumed that individuals already have massage/bodywork or esthetics training along with some spa application training. Individuals interested in learning more about base ingredients to design and create products are welcome and encouraged too!

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Lecture Title Instructor Length Air Date
Aromatherapy Basics Tara Donna Grodjesk 1 Hour 1/20/2009

An extremely comprehensive overview of aromatherapy. This class is very helpful for spa professionals wanting a thorough understanding of the therapeutic benefits of aromatherapy, where essential oils come from, the healing properties and different application methods for spa services. This class is beneficial for first timers and also as a refresher.

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Lecture Title Instructor Length Air Date
Essential Oils and Base Material for the Skin Jade Shutes 47 Minutes 8/15/2008
According to many within the spa industry, Aromatherapy is one of the most requested treatments for both skincare and bodywork applications.  This class will address core essential oils and base materials for seasonal treatment designs. The class will focus on essential oils and base materials that can be used to create signature winter and spring treatments.  Summer and autumn will also be addressed. Join us as we explore seasonal aromatics that can be used to create dynamic treatments for skin and body treatments.

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Lecture Title Instructor Length Air Date
Aromatic Blending for Massage Therapists Jade Shutes 50 Minutes 6/19/2009

The art and science of blending is one of the most fascinating, dynamic, and creative aspects of aromatherapy. This class is designed to support and enhance skills for effective yet creative and unique blending. We will begin by covering 15 invaluable essential oils for a massage therapy practice and then explore three approaches to blending. How to create effective blends in a wide range of bases will be discussed along with safety considerations and methods of application.

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Spa Management
Spa and Salon Management Courses. 
 
Lecture Title Instructor Length Air Date
Recruiting the Right Way Lisa Arnold 45 Minutes 11/7/2008
One of the biggest profit killers is not retaining staff.  Learn the proper steps of recruiting, getting your interview questions ready, and putting together a recruiting packet.
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The Ounce of Prevention: A Sanitation Update Patti Biro 54 Minutes 7/23/2008
This one hour course covers some of the latest recommendations on sanitations, precautions and tips for breaking the chain of transmission for infections. If you want to protect yourself, your clients and your business, this update will help you to identify and act upon simple strategies to promote a healthy and clean work place. 

What you will learn:
 
Major strategies for breaking the chain of transmission
 
·         “The Dirty Truth” about germs and infections in the home, workplace and public environments

·         A daily dozen of sanitation and wellness “To Dos”

·      

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Lecture Title Instructor Length Air Date
New Profit Centers for Your Spa and Salon Christina Morrin 35 minutes 11/13/2009
Are you interested in adding new services to your spa or salon that will have an immediate positive effect on your bottom line? This webinar will describe how to evaluate potential products and services that are not only complementary to your current client base and services, but will attract new customers to your spa or salon and create repeat business.

Presented by Whiter Image, a “smile design” company, Christina Morrin presents tooth whitening as a potential new profit center for your business that offers a high return on your investment. She reviews the history of tooth whitening, its benefits, and gives you an overview of the Whiter Image’s tooth whitening process.

In addition, Christina offers an overview of the profit potential for this service, and shares marketing tips for introducing tooth whitening or any other new service or profit center to your consumer base.
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
5 Steps to Developing an Effective Marketing Plan Dori Soukup 57 minutes 1/12/2010

Looking for easy steps to create a marketing plan?

Listen to this webinar as Dori shares proven effective strategies on how to create a marketing plan and drive traffic to your spa!

Some of what you will learn:
1.   Pre-marketing essentials – calculating number of guests needed and marketing structure
2.  Establishing your identity – my spa’s values, vision, USP and goal
3.  Choosing your marketing mix – 7 low cost marketing strategies
4.   How to create marketing material to reach and sell your audience
5.   Preparing your annual marketing planBonus:

You can also receive a marketing assessment and a spa capacity chart for free! This webinar is i
deal for spa owners, directors and managers.
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Lecture Title Instructor Length Air Date
Tea Is Hot: Leveraging an Expense Into An Experience Kathryn Petty 20 minutes 2/5/2010
Learn how to add extra value to your services AND add a profit center to your spa through tea. A simple pleasure like quality tea is underappreciated and underdeveloped in the United States. The time has come for Americans to explore and expect fine teas as part of their daily lives ... and the place to start experiencing fine teas is the spa.
 

Kathryn Petty shows you how to create the ultimate tea experience for your guests, how to personalize the experience, and then how to turn the enhanced guest experience into a profit center for your spa.
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Lecture Title Instructor Length Air Date
Beyond the Brochure Patti Biro 46 Minutes 8/26/2008
Don’t let your client education program begin and end with a brochure! Creating client education programs will differentiate your spa or business from the competition and help you attract and retain the clients you really want. Client education does not have to be a high cost item. In this one hour seminar we will cover the basic components of a client education program, internal and external events, measuring results, and how to use education as a driver for your business success.

What you will learn:

·         How to determine what client education fits your business

·         The three components of a client education program

·         Creating internal and external events and opportunities

·         Partnering with pizzazz!

·         Low cost-high impact education

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Beyond the Brochure: Part II Patti Biro 40 Minutes 9/25/2008

“Transforming Your Staff into Educational Consultants”

This one hour seminar gives you the keys to energizing your staff to incorporate education into daily consultations, treatments, retail sales and presentations.   The education consultation model can help increase retail sales, rebook appointments and help retain customers. Staff members that educate as well as treat and pamper inspire the kind of A-List referrals that help your business thrive.   Product knowledge alone is not enough. Join in for a lively presentation on how and why customers want to learn about you and your services!

What you will learn:

·         Why “consulting” versus “selling” is more powerful

·         How adults love to learn!

·         Empowering employees-and reaping the benefits

·         The key characteristics of a consultant

·         Turning education into $$$$

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Lecture Title Instructor Length Air Date
Staff Compensation - Make it an opportunity! Leslie Lyon 1 hour 23 minutes 2/25/2010

A great compensation package has a combination of fixed and variable pay options, as well as cash and non-cash rewards. In order to hold on to your superstars, you will have to sell your spa as an opportunity. You must make it ultimately clear to existing and potential candidates that working with you is their best choice possible. One of the ways you convey your opportunities of employment, or "Value Packed Proposal", is through your compensation package. In this webinar, we will walk you through the entire process of creating customized offerings that boast an outstanding group of tangibles and intangibles, and put YOU in the driver's seat.

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Protecting Your Treatment Staff From Injury: An Essential Aspect of Risk Management Lauriann Greene 41 minutes 11/25/2009
Your treatment staff (massage therapists, cosmeticians, estheticians) are among your company’s most valuable assets. These professionals have a high rate of symptoms and injury due to their physically demanding work. As a result, your company can experience high rates of staff turnover and absenteeism, and costly workers’ compensation claims. By training staff, developing protocols, identifying ergonomics issues and implementing simple, cost-effective solutions, your company can improve safety, productivity and morale and avoid major costs due to staff injury and symptoms. In this session, you will learn how you can effectively address this important aspect of risk management.
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Lecture Title Instructor Length Air Date
Spa Promotions - Critical for Spa Growth! Lori Vargas 59 Minutes 12/1/2008

Spa Promotions assist a spa in growing the business! Promotions allow a spa to focus on key services to create demand. This class will discuss various approaches to spa promotions. 

Why is it critical? Benefits of Successful Spa Promotions
 -Increase repeat business – a reason to come back
 -Increase business – a reason for new clients to try your spa
 -Increasing the average ticket 
 -Focus staff
 
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Spa Booker - Complete Online Management Solution for Spas and Salons Tracey Solanas 17 minutes 2/11/2010
Learn how you can increase revenues with online booking and manage your business with efficiency leveraging the most advanced online management solution for the spa, wellness and salon industries.   SpaBooker was created by a leader in the wellness industry, SpaFinder, and is unique in that it is the only spa and salon management solution that actually drives customers to your business through our distribution partners. Join this informative webinar and learn how you can take your business to the next level with built in marketing and management tools, online booking, instant gift certificates, and an ecommerce engine all customized to your brand from your own website.
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Lecture Title Instructor Length Air Date
Spa Start-Up - Make Your Dream a Reality! Lori Vargas 1 Hour 17 Minutes 3/11/2009

What is the critical path for starting a spa business? Understand what it takes to open and manage a spa business.  Determine if it is the correct path for you.  Discover the support that is available to assist you on your pursuit.  Discuss the advantages of franchising, does it bring your dream closer to reality?

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Product Planning - Is It Selling Lori Vargas 1 Hour 7 Minutes 10/21/2008

Product planning needs to integrate professional and retail products that are marketable.  Multi-sensory marketing is a key approach to assist that success.  Strategize about product placement, soft-sell, incentive programs, and promotions that support your brand image.

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Build a Stronger Spa Business During a Tight Economy Lori Vargas 1 Hour 5 Minutes 1/6/2009

A tight economy can be an opportunity to focus on building a stronger spa business.  Challenging an organization to evaluate the overall operations and adapt changes to become leaner and meaner!    These practices will continue in a stronger economy and only make your business more profitable.  These changes will allow your spa to grow as well as yourself as a leader of a business.  Don’t let a weak economy put you out of business, you have worked to hard to get to an established business.

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Lecture Title Instructor Length Air Date
Spa Booker - Complete Online Spa Management Solution for Hotels & Resorts Dan Chandre 17 minutes 2/11/2010
Learn how you can leverage the most advanced online management solution for Hotel & Resort Spa Management. Increasing your Revenues, Controlling Your Costs, Managing Your Inventory. SpaBooker provides these same critical management tools to grow and manage your hotel or resorts’ spa, salon or fitness center while integrating with your PMS to give your customers a completely seamless experience. SpaBooker is the only online management software built by the spa industry for the spa industry by a leader in the wellness industry, SpaFinder. Multi-lingual and Multi-currency we have the experience to grow your hotel and resort spa revenues.
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Lecture Title Instructor Length Air Date
Private Label or Branded Product Lines - Which way should you go? Lori Vargas 1 Hour 2/26/2009

Discover valuable insight on private label product lines and branded product lines to allow you to make an informed decision.  Strategize about product placement, soft-sell, incentive programs, and promotions that support your brand image based upon your direction of choice.  Product planning needs to integrate professional and retail products that are marketable. 

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Lecture Title Instructor Length Air Date
Spa Business Plan Development Made Easy! Lori Vargas 1 Hour 4/8/2009

Break through the writer’s block on developing your business plan.  Understand the key components of a business plan and how to research the information to allow you on pursuing your dreams.  The development of the business plan will be a map of your future business.  The process will allow you to determine if your concept is a viable business. 

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Lecture Title Instructor Length Air Date
What is the New Normal? Peter Anderson Deborah Evans 59 Minutes 3/1/2009

Taught by top spa industry veterans Peter Anderson and Deborah Evans, this SpaTrade Webinar promises to increase your value in the marketplace and provide strategies to survive and thrive in the current economic climate.

During this 60 minute virtual seminar you will learn:

  • Tactics to avoid Expense "Creep"
  • Suggestions for alternative revenue centers
  • Marketing and retail initiatives to attract new clients and encourage repeat business
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Spa Booker Lite - Complete Online Management Solution for Independent Professionals Dan Chandre 16 minutes 2/11/2010
Learn how you can leverage the most advanced online management solution for the spa, wellness and salon industries.   Tailored specifically for independent professionals, or businesses with two or less employees, SpaBooker Lite is a complete online spa and salon management software created by a leader in the wellness industry, SpaFinder. Easy marketing tools and our “Smart” Appointment Book will improve the way you run and promote your Business. 
·   Web-based equals Anywhere, Anytime access
·  Online booking means you have a built in reservationist 24/7
·   Auto-generated Emails and confirmations
·  New revenue streams with Instant Printable Gift Certificates and an online retail store
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Lecture Title Instructor Length Air Date
How to Make Money in the Spa Business During a Bad Economy Wayne "Skip" Williams 59 Minutes 10/9/2008
These are troubling economic times for Spa Owners nationwide.  Revenues are down on average 20% and we must all learn to make money at lower revenue levels.  Bear market economies present Spa business Owners with new opportunities, we must be savvy enough to recognize and seize these opportunities.
 
Join Skip Williams from Resources & Development as he guides us through these economic chicanes and finds gold for your existing Spa business, your future start-up Spa business, and investment opportunities within the Spa industry. Leverage this bad economy to YOUR advantage don’t be a victim of it.
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Lecture Title Instructor Length Air Date
Business Performance Analysis Leslie Lyon 47 minutes 11/19/2009
In this webinar, Leslie Lyon of Spas2b will uncover the most potent Key Performance Indicators (KPI’s) used in measuring a spa’s actual and potential levels of success. These metrics are easily inserted into your business growth and goals plans, and when used constructively, can motivate staff to accelerated levels of performance, and provide you with better control over your business outcomes. It’s possible to see increases overnight, simply by focusing on even one of these indicators. We’ll provide formulas for each metric, and show you how they will boost revenue; help you set tangible goals with your staff; increase booking efficiency; reduce wasted marketing dollars; and control expenses. 
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Lecture Title Instructor Length Air Date
Caring for Clients Increases Revenue Maryellen Ferring 53 Minutes 5/9/2008
There’s a link between client service, loyalty and revenue. By attending this course you’ll learn the link and how to create it so your clients are loyal to you and your spa. This link creates the all important ROI and I don’t mean return on investment. It’s the relationships that creates an opportunity to influence your clients. It’s all about the relationship with clients that most of us miss. You’ll also learn how the relationships I damaged with come statistics on why customer quite and the cost of dissatisfaction.  If you really want to know what’s going on in your spa, how people sound consider mystery shopping calls to train, coach and motivate your spa staff.
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Lecture Title Instructor Length Air Date
Click with Clients by Differentiating Your Spa and Watch Your Revenue Soar Maryellen Ferring 48 Minutes 8/13/2008
Energize your customer service and keep your clients delighted!  Set your spa apart with customers by knowing your competition, learning how to differentiate yourself, and asking your clients all the right questions.  You'll also learn how to adapt to your clients' needs.   With the new information you’ll be able to energize your staff and start creating new reasons for people to use your spa. After attending this Webinar consider putting a plan in place to quarterly update your offerings and analyze the competition. There are organizations who can help you with this project.
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Lecture Title Instructor Length Air Date
Why Should you Evaluate your Provider’s Compensation System? Wayne "Skip" Williams 47 Minutes 12/17/2008

Mr. Williams will guide you through the different types of compensation use in our industry and show you the advantages and disadvantages of each. This will assist the attendees in determining if they should consider a change in the way they compensate their staff.

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Lecture Title Instructor Length Air Date
Remarkable Service Remarkable Results Maryellen Ferring 49 Minutes 6/9/2008
Learn how customers make buying decisions and how to increase your revenue through remarkable service. By asking the right questions and involving everyone in your spa you’ll see remarkable results in repeat clients, increased referral business and retail purchases. We’ll discuss what you can do today to increase your revenue through training and educating your personnel.
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Lecture Title Instructor Length Air Date
Is What's Wanted Really What Works? Leslie Lyon 63 minutes 12/3/2009

The differences between our staff's "wants" and the business' "needs" can really cripple a spa's chances at success. Our staff don't always "think like a Manager", until we show them how. If you're giving in to unreasonable expectations, or just need to know what acceptable industry standards look like, this presentation will clarify what your next steps need to be. Applying even a couple of these best business practices will provide far reaching benefits, and help you turn business pitfalls into business win falls.

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Spa Greening
Consuming wisely and continuing to encourage natural, healthy living for your clients. 
 
Lecture Title Instructor Length Air Date
Greening Your Spa: The Vegan Cause in the Spa Industry Lisa Sykes 15 Minutes 7/28/2008
This course was created for those interested in the vegan environmental argument and how it relates to the spa industry. Learn why clients are increasingly seeking vegan spa treatments and buying with a conscience. The attendees will also be introduced to vegan products that Universal Companies carries in its 2008 Spa Resource Book.
 
Disclaimer: Veganism is a very controversial environmental stance. This webinar gives fairly vivid examples of the vegan argument, some of which may offend some listeners. Although the examples are brief, they are necessary in order to provide concrete reasoning for the vegan philosophy.
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Lecture Title Instructor Length Air Date
Greening Your Spa: Organic Gardening for Healthy Spa Cuisine Lisa Sykes 38 Minutes 5/30/2008
This webinar will give spa owners some tips about how to really differentiate their spas from the rest: onsite organic gardening! We treat clients with natural, holistic care on the outside, so why not offer them the same for the inside? This webinar offers a brief overview of how to create a small organic garden and offer home-grown goodness to your guests. This class also offers a few great spa cuisine recipes!
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Lecture Title Instructor Length Air Date
Why Natural? Why Now? Brenda Brock 51 Minutes 12/15/2008

Join us for a 45 minute intensive, exploring the new natural product revolution.

Hosted by Brenda Brock, founder and formulator of Farmaesthetics Fine Herbal Skincare, Brenda has been named by Luxury SpaFinder as a trailblazer in natural beauty, a “Purist” and “One of Five Women Entrepreneurs Revolutionizing Today’s Natural Beauty Category”.

Today, Naturals have emerged as a real skincare category that is here to stay, with guidelines soon to be regulated and widely understood by every consumer in America.

So get up to date on Natural. Your clients and consumers demand it…let’s find out why.

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Lecture Title Instructor Length Air Date
Greening the Personal Products Industry Mark Wuttke 57 Minutes 11/5/2008
Sales of natural body care products grew from $499 million in 2004 to $685 million in 2006 - an increase of  37 percent, according to the consumer products research firm Mintel.  This growth is projected to continue as consumer demand supports "natural" products.  But what do "natural" and "organic" mean?  How is the industry regulated and how can we be best informed in making product selection decisions for our spas?
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Lecture Title Instructor Length Air Date
Green Spa Operations Rhana Pytell 45 Minutes 10/14/2008
Where to begin?  Small steps can make a big difference and this webinar will include interviews with spa owners who are benefiting from a variety of green initiatives introduced into their operations. 
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Lecture Title Instructor Length Air Date
Greening Your Spa Laundry Janice Gronvold 54 Minutes 6/25/2008
New technologies in laundry equipment, electrical and plumbing considerations, linen and detergent considerations, and tax benefits based upon your selections are just a few of the topics that will be addressed in this webinar.
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Lecture Title Instructor Length Air Date
Greening Your Spa: Truly Natural Spa Products Lisa Sykes 30 Minutes 10/22/2008
What does “natural” mean? In the beauty industry, the term “natural” sometimes only applies to the pretty flower on a product’s label. Learn what “natural” should mean and how your spa can add truly natural treatments and retail products to its line up. You’ll learn some examples of synthetic ingredients and which raw ingredients they often replace in personal care products.  You’ll also receive the latest update on controversial synthetics and be introduced to some of Universal Companies’ truly natural offerings.  
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Lecture Title Instructor Length Air Date
The Eco-Beauty Movement Shel Pink 41 minutes 5/7/2008
The topics to be addressed:
  1. Defining key eco-beauty terms like Organic, Vegan, Wildcrafted, etc.
  2. Defining key certifications like Eco-Cert, USDA Organic, FSC, etc.
  3. Highlighting relevant eco-beauty trend statistics.
  4. Suggesting ways to green your spa:  how to choose the right products, green charity, educating your clients, etc.
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Webinars by Brand

A collection of webinars based on brands distributed by Universal Companies.

 
Lecture Title Instructor Length Air Date
Extractions and Exfoliations Catherine Atzen 1 Hour 9/16/2008

Why do professional extractions control breakouts and help tighten enlarged pores? When and how should you exfoliate during facials and at home? Discover products that help you achieve easy extractions and avoid infections or scarring. Learn about products to avoid residual redness or breakouts after a facial.

Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Incorporate Core Systems to Balance, Purify, and Renew Every Skin Condition Catherine Atzen 59 Minutes 1/21/2009

Your clients are looking for effective facial treatments and homecare products. They also desire a spa professional that is trained in the most up-to-date treatments, trends, and products for their individual needs. Learn how effective Integral DNA® can be for improving the skin’s tone and texture and the importance of powerful, active ingredients. Sign up for this opportunity to increase your knowledge of balancing, purifying, and renewing your clients’ skin and keep them coming back for more! 

Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Skincare Coaching: Men's Services Catherine Atzen 1 Hour 11 Minutes 10/14/2008
Men's services have increased in popularity recently.  Is your spa prepared?  What services can you offer and how can you create a friendly environment for male clientele?  This class will assist you in understanding the differences in men's skin vs. women's skin, and how to accurately treat each.
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Lecture Title Instructor Length Air Date
Control Corrective Skincare Products Used to Treat Menopausal Skin Ellen Clark 45 minutes 1/29/2010
This webinar reviews products in the Control Corrective Skincare line that are used to treat menopausal skin. Products are highlighted that deal with the following conditions associated with menopausal skin:
- Fine lines and wrinkles
- Thinning epidermis
- Dry, rough skin
- Pigmentation changes
- Sun protection
- Fragile skin
- Slow cell turnover.
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Lecture Title Instructor Length Air Date
Control Corrective Skincare Products Used to Treat Hyperpigmentation Ellen Clark 30 minutes 1/15/2010
This webinar reviews products in the Control Corrective Skincare line that are used to treat hyperpigmentation. It is broken down into the following:
- Exfoliating products
- Hydrating products
- Protective products
- Masks
- Specialized products
- Targeted treatments
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Whiter Image Teeth Whitening Christina Morrin 35 minutes 11/13/2009
Are you interested in adding new services to your spa or salon that will have an immediate positive effect on your bottom line? This webinar will describe how to evaluate potential products and services that are not only complementary to your current client base and services, but will attract new customers to your spa or salon and create repeat business.

Presented by Whiter Image, a “smile design” company, Christina Morrin presents tooth whitening as a potential new profit center for your business that offers a high return on your investment. She reviews the history of tooth whitening, its benefits, and gives you an overview of the Whiter Image’s tooth whitening process.

In addition, Christina offers an overview of the profit potential for this service, and shares marketing tips for introducing tooth whitening or any other new service or profit center to your consumer base.
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Functions and Benefits of Mechanical Lymphatic Drainage/ ATZEN® Lymphobiology® Catherine Atzen 1 Hour 2/24/2009

Taught by one of the pioneers of lymphatic drainage, this class covers the function and benefits of mechanical lymphatic drainage for the face and body.  This modern treatment method works eight times faster than the manual lymphatic drainage, and it is safe, even for ultra-sensitive skin. Lymphatic drainage is highly beneficial to post peel and surgery clients. Understand how this treatment can add that competitive edge to your business.

 

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Lecture Title Instructor Length Air Date
Effective Body Treatments to Renew Your Clients' Skin Catherine Atzen 52 minutes 3/17/2009

Your clients are looking for effective body treatments and homecare products, and they want a spa professional who is trained in the most current treatments, trends, and products for their individual needs. This webinar will instruct its attendees on how Integral DNA® can be used as a preventative treatment for stretch marks while it normalizes and balances dehydrated skin conditions. An industry expert, Catherine Atzen will discuss the importance of powerful, active ingredients and products that can improve the skin’s tone and texture. This insightful discussion will increase your knowledge of how to renew your clients’ skin and keep them coming back for more! 

Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Skin Care Coaching: ATZEN Product Knowledge/Integral DNA Catherine Atzen 57 Minutes 12/2/2008
Led by Catherine Atzen, founder of the ATZEN skincare line, this class offers in-depth descriptions of the cornerstone products in the line.  Learn the benefits and recommended usage of the ultra-hydrating antioxidant Integral DNA, as well as the high performance moisturizer Bioligo DNA.  Atzen will also discuss the Algaederm Mask, a non-occlusive, oxygenating mask that's ideal for perventative anti-aging care.
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Control Corrective Skincare Product Knowledge – Cleansers, Toners, Moisturizers Anji Wood 44 Minutes 4/24/2008

Control Corrective Skincare is advanced, clinical skin care made simple.  These products visibly improve skin’s appearance, offering specific treatments and retail home care for aging skin and for those clients suffering from acne, rosacea, hyperpigmentation, and post-menopausal skin care concerns. This line can accommodate all skin types, and the changes skin goes through as we age. Learn the features and benefits of the cleansers, toners, and moisturizers in this line and how you can incorporate these products into your salon or spa.

Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Pre and Post-op Care Catherine Atzen 50 Minutes 9/17/2008
Learn how to best prepare the skin for cosmetic surgery and follow the surgical procedure with services and products designed to improve the patient’s outcome. Information is included on educating the client about home care. This class will focus on strengthening the skin’s functions, such as antioxidant protection, hydrating the dermal and epidermal layers as to assure optimum cellular health and function, and eliminating sensitivity with ingredients that address inflammation and allergies, including Fucogel®. You will also learn to stimulate lymph and blood circulation to minimize swelling and bruising post-op, reduce discomfort/pain, and improve the patient’s outcome (overall appearance, youthfulness of appearance, and satisfaction.) Products covered: ATZEN LymphMed®, pre- post-op kit, Integral DNA®, Bioligo DNA™, and Algaederm™.
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Enhance the Value of Your Services & Increase your Spa's Profitability Catherine Atzen 58 Minutes 6/10/2008
Tired of struggling to get new clients or maintain or your existing clientele? This class addresses practical, easy to implement applications and innovative strategies for revenue maximization and increasing customer retention. 
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Control Corrective Skincare Product Knowledge – Acne Products Anji Wood 52 Minutes 12/16/2008
Control Corrective Skincare is advanced, clinical skin care made simple.  These products visibly improve skin’s appearance, offering specific treatments and retail home care for aging skin and for those clients suffering from acne, rosacea, hyperpigmentation, and post-menopausal skin care concerns. This line can accommodate all skin types, and the changes skin goes through as we age. This class is ideal for estheticians that want to learn the various treatments and tips for getting acne clients cleared up.  Building a strong, loyal clinical practice is a direct result of understanding active ingredients, peeling agents and acne management strategies.  The basics of acne theory and treatment will be reviewed.  Control Acne products and usage will also be reviewed in this class.
 
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Control Corrective Skincare Product Knowledge - Peels & Masks Anji Wood 57 Minutes 12/24/2008

Control Corrective Skincare is advanced, clinical skin care made simple.  These products visibly improve skin’s appearance, offering specific treatments and retail home care for aging skin and for those clients suffering from acne, rosacea, hyperpigmentation, and post-menopausal skin care concerns. This line can accommodate all skin types, and the changes skin goes through as we age. Learn valuable tips and techniques that will increase your skill and confidence with today’s most effective peels & masks. Learn how to choose the correct peel and mask and implement tips for selling these services. Give yourself and your staff the tools to deliver the latest edge in skincare!

Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Ethnic Skin Solutions Anji Wood 1 Hour 2/16/2009

Learn what makes ethnic skin different from Caucasian skin, and the differences in treating each.  This class will cover genetics of ethnic skin including melanocytes, moles, and susceptibility to sun damage. Glands, sebum production, acne, cell structure, hyperpigmentation, and ingrown hairs will be discussed, as well.  You’ll finish the course with a broader understanding of ethnic skin care, and the potential to increase your client base.

Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Control Corrective Product Knowledge - Serums, Anti-Aging, Rosacea Ellen Clark 54 Minutes 7/17/2008

Control Corrective Skincare is advanced, clinical skin care made simple.  These products visibly improve skin’s appearance, offering specific treatments and retail home care for aging skin and for those clients suffering from acne, rosacea, hyperpigmentation, and post-menopausal skin care concerns. This line can accommodate all skin types, and the changes skin goes through as we age. Learn the features and benefits of the serums, anti-aging, and rosacea products in this line and how you can incorporate these products into your salon or spa.

Click here to view this On Demand Webinar
Retailing
Webinars describing how vital retailing is to a spa's bottom line and how to sell retail. Archived webinars - 2008-2009.
 
Lecture Title Instructor Length Air Date
Tea Is a "Hot" Retail Item Kathryn Petty 20 minutes 2/5/2010
Tea is Hot! Introduce it as part of an enhanced spa experience which will please even your most discerning guest.
 
A simple pleasure like quality tea is underappreciated and underdeveloped in the United States. The time has come for Americans to explore and expect fine teas as part of their daily lives ... and your spa is the place to intoduce fine teas to your guests.
 
Kathryn shows you how to incorporate tea into an enhanced spa experience ... and then shares "conversation connections" to help drive retail sales. Your guest's pleasurable moment with a delicious cup of tea will very likely transform into a retail sale.
Click here to view this On Demand Webinar
Lecture Title Instructor Length Air Date
Retaililng for Massage Therapists Felicia Brown 46 minutes 3/4/2010
Truly successful massage therapists understand that serving their clients’ relaxation, pain relief and wellness needs usually goes beyond providing a technically great service. They also work to educate and provide appropriate recommendations for each client regarding treatments and products that address their specific concerns and needs. These insightful professionals provide a flawless blend of client care and customer service as well as improved results for their clients by creating both an in office and at home care treatment plan that will provide the client’s desired results. This course will help new and seasoned massage therapists understand how to provide even higher levels of client satisfaction by providing effective retail sales recommendations and achieve a stronger level of retail sales.
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Lecture Title Instructor Length Air Date
Spa Retail Therapy, Yes You Can Do It! Catherine Davalle 45 Minutes 10/8/2008

Everybody needs a little bit of retail therapy to lift the spirit, don’t you think so?! However, many therapists think they are not good at selling or even should not be selling. This fun introduction to retail therapy will change your mind. Looking at retail as an extension of the therapy and magic that happens in the treatment room, therapist will be empowered to explore the full capacity of their talent and provide the best treatments to their guests. Spa managers join in the fun to discover a new way to motivate your staff to increase the bottom line.

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Lecture Title Instructor Length Air Date
Cashing In On Holiday Sales Carol Philips 1 hour 17 minutes 9/16/2009
This dynamic class covers holiday promotions from A-Z -- why you should do holiday promotions, promotional pitfalls to avoid, when promotions should be offered, and how long they long they should last. Carol provides lots of tips on pricing and merchandising to ensure that your promotions are successful and that your cash register rings!
 
Carol's enthusiasm is contagious, so be prepared to sit down immediately and start planning your next promotion!
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Lecture Title Instructor Length Air Date
Retailing is Vital to the Health of your Spa Lisa Arnold 46 Minutes 5/19/2008
Your retail profit margin is so much greater than your service profits.  Does your staff get this and have you found unique ways to get them on the retailing recommendation bandwagon?
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Lecture Title Instructor Length Air Date
Are You Upselling Maryellen Ferring 54 Minutes 9/29/2008
This one-hour program will provide participants the specific skills they need to create a positive environment where price doesn't matter and clients buy additional services.  Your staff will understand why customers buy and how to make them comfortable purchasing from you.  They'll understand why selling doesn't work and how they sell even when they don't realize it!  You'll walk away with a new buying environment at your spa and skills to increase revenue.  Your customer culture will be energized and your customers delighted. 

Your staff and your organization will learn how to become more successful by using the skills and camaraderie they develop during the session.  Take advantage of a unique opportunity for affordable training - without even leaving town. 

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Medical Spas
Find webinars on topics ranging from starting up and running a medical spa to working in the medical spa.
 
Lecture Title Instructor Length Air Date
Working With a Physician: 10 Things You Need to Know to Succeed! Douglas Preston 39 minutes 12/4/2009

This webinar will help the professional esthetician make the transition from the spa to working in a medical environment. It covers the advantages and potential disadvantages of working with a physician; the physician’s expectations for the medical esthetician; what will impress them … and what will turn them off; and how to prepare for the all important interview.

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Lecture Title Instructor Length Air Date
Planning a Profitable Grand Opening Event for a Medical Spa Lisa Travis 45 minutes 2/9/2010

Make sure that the Grand Opening for your Medical Spa is not only festive but profitable.

Lisa provides step by step instructions for planning, executing, and the follow up for the event.  She includes important tips and information that will be invaluable for ALL of your promotions and special events.

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Lecture Title Instructor Length Air Date
Legislation & Regulation Updates for Medical Spas Susanne S. Warfield 32 minutes 1/11/2010

This informative webinar covers state and national regulatory issues that spa managers, doctors, and estheticians need to be aware of when opening or operating a medical spa.

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Lecture Title Instructor Length Air Date
The Esthetician's Role in a Medical Practice Terri Wojak 51 minutes 11/24/2009

There are many differences that one must be aware of when deciding which career path to take in esthetics. Working in a medical practice can be rewarding, but there are challenges as well. You will learn the benefits  to physicians and estheticians working together. This webinar will give insight to the roles and responsibilities of the esthetician working in a medical practice. You will also gain valuable tips on business building and client retention.

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Lecture Title Instructor Length Air Date
Client Retention and Referrals – The Heart of a Successful Med Spa Todd Puopolo 50 Minutes 12/4/2008

During this class you will learn a variety of areas to focus on within your Med Spa to enhance client retention and stimulate referrals. The old adage “A bird in the hand is worth two in the bush” is an absolute truth. I will show you concepts that will unlock the profit hiding in your current clients and why pain management is the most overlooked aspect of client retention and referral generation. I will show you how to create value added programs and enhance client communications.

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Lecture Title Instructor Length Air Date
Entering the MedSpa Business - What you Need to Know Todd Puopolo 1 Hour 8/12/2008
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NCEA Certified Prep Webinars
Webinars in this library provide an overview of the NCEA certification program as well as reviews of each of the 6 sections of the NCEA Training Manual.
 
Lecture Title Instructor Length Air Date
Section 3 - NCEA Prep Class - Professional Treatments Susanne S. Warfield 31 minutes 12/15/2009

This webinar provides an overview of Section 3 of the NCEA Training Manual - Professional Treatments. You will receive the most benefit from this program if have completed the Study Objectives, Self-Assessments, and Knowledge Review in the training manual prior to viewing the webinar. The interactive nature of the NCEA training manual will guide and assist your learning. The Training Manual is available from Universal Companies (C79206) or from the www.nceacertified.tv website.

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Lecture Title Instructor Length Air Date
Section 4 - NCEA Prep Class - Medical Professional Interaction Susanne S. Warfield 33 minutes 12/15/2009

This webinar provides an overview of Section 4 of the NCEA Training Manual - Medical Professional Interaction. You will receive the most benefit from this program if have completed the Study Objectives, Self-Assessments, and Knowledge Review in the training manual prior to viewing the webinar. The interactive nature of the NCEA training manual will guide and assist your learning. The Training Manual is available from Universal Companies (C79206) or from the www.nceacertified.tv website.

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Lecture Title Instructor Length Air Date
Section 5 - NCEA Prep Class - Risk Management Susanne S. Warfield 44 minutes 12/16/2009
This webinar provides an overview of Section 5 of the NCEA Training Manual - Risk Management. You will receive the most benefit from this program if have completed the Study Objectives, Self-Assessments, and Knowledge Review in the training manual prior to viewing the webinar. The interactive nature of the NCEA training manual will guide and assist your learning. The Training Manual is available from Universal Companies (C79206) or from the www.nceacertified.tv website.
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Lecture Title Instructor Length Air Date
Section 6 - NCEA Prep Class - The Business of Skin Care Susanne S. Warfield 26 minutes 12/16/2009
This webinar provides an overview of Section 6 of the NCEA Training Manual - The Business of Skin Care. You will receive the most benefit from this program if have completed the Study Objectives, Self-Assessments, and Knowledge Review in the training manual prior to viewing the webinar. The interactive nature of the NCEA training manual will guide and assist your learning. The Training Manual is available from Universal Companies (C79206) or from the www.nceacertified.tv website.
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Lecture Title Instructor Length Air Date
Section 1 - NCEA Prep Class - The Role and Characteristics of the NCEA Certified Professional Susanne S. Warfield 16 minutes 12/14/2009
This webinar provides an overview of Section 1 of the NCEA Training Manual - The Role and Characteristics of the NCEA Certified Professional. You will receive the most benefit from this program if have completed the Study Objectives and Knowledge Review in the training manual prior to viewing the webinar. The interactive nature of the NCEA training manual will guide and assist your learning. The Training Manual is available from Universal Companies (C79206) or from the www.nceacertified.tv website.
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Lecture Title Instructor Length Air Date
Section 2 - NCEA Prep Class - Client Care and the Sciences of the Skin Susanne S. Warfield 32 minutes 12/14/2009

This webinar provides an overview of Section 2 of the NCEA Training Manual - Client Care and the Sciences of the Skin. You will receive the most benefit from this program if have completed the Study Objectives, Self-Assessments, and Knowledge Review in the training manual prior to viewing the webinar. The interactive nature of the NCEA training manual will guide and assist your learning. The Training Manual is available from Universal Companies (C79206) or from the www.nceacertified.tv website.

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Lecture Title Instructor Length Air Date
Overview of the National NCEA Certification Program Susanne S. Warfield 35 minutes 12/14/2009
NCEA (National Coalition of Estheticians, Manufacturers/Distributors, & Associations) is a coalition of active skin care associations, companies & individuals, who have united to establish standards and best practices, and provide political representation for our profession to state legislators and state regulatory boards. Their mission is to represent the esthetic profession by defining and conveying standards of practice, while educating the industry and public.
 
 
As part of their mission, they have launched a national program raise standards in the industr. A part of this goal is to certify estheticians. This webinar provides an overview of the certification program.
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Eye Treatments
Learn more about lash and brow tinting, lash perming, strip lashes, and eye lash extensions. All of these profitable services create dramatic results for your clients.
 
Lecture Title Instructor Length Air Date
Eyelash Extensions - A Major Profit Center For Your Spa Jessica Babcock 52 minutes 12/8/2009

Eyelash extensions are a popular and very profitable service for spas. This webinar provides an overview of the products used in the application of eyelash extensions as well as detailed step-by-step instructions on how to apply them. It also provides answers to questions that clients frequently ask about eyelash extensions and how to care for them.

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Lecture Title Instructor Length Air Date
Lash and Brow Tinting Kathy Limburg 13 minutes 2/10/2010

This webinar provides clear, step-by-step instructions on how to perform lash and brow tinting services -- a treatment that is sure to please your clients and create a major profit center for your spa.

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